Solutions that capture data from first-, second-, and third-party sources through direct and indirect customer interactions are critical for CMOs trying to understand the customer journey. The right analytics tools provide marketers with visibility, a better understanding of customers, a central place to house their data, and, most importantly, a means to take action.
Solutions in this category process a diverse set of data analytics across behavioral, product, mobile, web, and various other landscapes, and make it available for storing in an organization’s data repository to enable insights into what drives consumer actions and optimizes return on investment.
Ranked Sorted Partners by Index Score
The Ranked Sorted Partners by Index Score chart plots the calculated scores of all solutions evaluated in the category in descending order. The dot and index score represents the cutoff threshold of the Leaders in the category. See the Methodology page for more info.
TYPES OF SOLUTIONS
Web analytics, social analytics, product analytics, behavioral analytics
Amplitude is a digital analytics platform that uses behavioral reports to provide insights to organizations based on users' interactions with products. The integration between Amplitude and Snowflake allows organizations to break down data silos to deliver self-serve data insights. The integration allows anyone, technically savvy or not, to easily generate queries as well as join with any other data centralized within Snowflake. Snowflake customers get the benefits of Amplitude’s user-friendly self-service interface to generate insights from all their event and user data. And, Amplitude customers get the peace of mind of knowing their product data is being stored on the best cloud platform. Together, they increase the ROI of data that organizations are already investing in collecting and storing, and offers teams flexible solutions to access their data.
Data.ai is the leading provider of market estimates and insights into mobile ecosystems. Through Snowflake Secure Data Sharing, organizations can gain insight into mobile app performance for strategic product, marketing, and growth decisions. Data.ai’s customers are responsible for nearly half of all downloads and revenue in app stores, and include some of the world’s leading technology companies across finance, media, gaming, and other industries.
Heap’s low-code, easy-to-use digital analytics software provides the quickest time to insight so teams can create the best possible digital experiences and accelerate their business. Organizations can access retroactive data directly in their Snowflake instance with no developer resources needed. This offers direct access to their Heap data using their Snowflake account via Snowflake Secure Data Sharing, which enables Heap to act as a provider and share data directly with consumer accounts.
Mixpanel enables fast self-serve analytics on existing source-of-truth data from Snowflake. With Snowflake Secure Data Sharing and Mixpanel Data Pipelines, you can join Mixpanel data with existing data environments to answer complex queries about customer journeys and user behavior, all in an intuitive interface.
Twilio Segment is used by more than 20,000 organizations to collect, unify and activate customer data to make real-time decisions, accelerate growth, and deliver world-class customer experiences. Segment includes a destination to Snowflake and provides data governance, data integration, and audience management all in a single place, simplifying data collection from multiple touchpoints into one location through a single API.
ONES TO WATCH
Rudderstack continues to generate excitement in the market with its unique approach to ingesting and integrating first-party behavioral data and third-party datasets. Its Event Stream product provides real-time streaming for first-party data ingested directly into SaaS apps and into Snowflake. With RudderStack, organizations leverage a single platform for data ingestion, audience management and data activation. The breadth of technical functionality of the platform has demonstrated success among customers with deeper customization requirements and technical aptitude.
Snowplow enables businesses to create behavioral data to unlock transformative AI and analytics directly from their Snowflake Data cloud or in a real-time stream. With Snowplow, data teams can generate, govern and model high-quality, granular behavioral data within their own cloud, freeing data analysts and scientists from the constraints imposed by analytics vendors and off-the-shelf CDP’s. Snowplow and Snowflake together enable organizations to create a deep understanding and single view of their customer behavior. With AI and BI-ready behavioral data stored directly in their Snowflake account, teams can focus on creating pioneering data products and activating data as part of a composable CDP.