ACTIVATION AND MEASUREMENT
Data activation is the portion of the marketing data stack that allows marketers to take action on organized data. Without the right data activation technology, an organization’s single source of truth becomes inaccessible and less useful. Measurement tools specialize in offering organizations visibility and feedback, regarding the performance and effectiveness of their marketing and advertising campaigns and the most relevant touchpoints that drive sales.
Ranked Sorted Partners by Index Score
The Ranked Sorted Partners by Index Score chart plots the calculated scores of all solutions evaluated in the category in descending order. The dot and index score represents the cutoff threshold of the Leaders in the category. See the Methodology page for more info.
TYPES OF SOLUTIONS
Customer data platforms, demand-side platforms, reverse ETL, customer engagement platforms, measurement providers, marketing automation platforms, email service providers, and others.
LEADERS
Braze is a leading comprehensive customer engagement platform that powers interactions between consumers and the brands they love. With Snowflake Secure Data Sharing—which enables account-to-account secure sharing of data through the Snowflake database, views, and user-defined functions (UDFs)—organizations that use both Braze and Snowflake can access granular event-level data, giving them the ability to analyze patterns of behavior for predictive modeling, generate funnel reports to better understand the user's journey, or trigger follow-up actions to re-engage users, among other capabilities. Event data lives directly within the customers' data stack, which means users can instantaneously join multiple, disparate sets of data to broaden their view into the metrics driving their business, and leverage this information to support more impactful customer engagement efforts going forward.
Hubspot leverages Snowflake Secure Data Sharing, so organizations can pass their data from HubSpot to Snowflake quickly, securely, and comprehensively, in order to curate and analyze their HubSpot data within their existing data stack. Through data sharing, no data is actually copied or transferred between accounts, ensuring higher levels of compliance and security while also limiting any storage costs to those associated with the compute resources needed to process and analyze the data in question. With all their data united in Snowflake, organizations get deeper customer insights faster.
Simon Data is the marketer-first orchestration customer data platform (CDP), allowing e-commerce, travel, marketplace and retail brands to use data to build unique customer journeys across channels at accelerated speeds. With Simon Data, marketing teams can easily access their Snowflake data to orchestrate real-time, personalized campaigns without needing extensive engineering support. Built on top of Snowflake, Simon leverages secure data shares to build audience segments, personalized customer experiences, and cross-channel journeys. This partnership offers customers flexible data ingestion, powerful self-service tooling that maps 1-1 with their data models, and experimentation capabilities that enable coordinated testing across all marketing channels & systems. It’s built around the customer’s data, by including data egress to bring everything back to their Snowflake environment including channel engagement, campaign metadata, experimentation context, and more.
The Trade Desk is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices. By leveraging Snowflake, The Trade Desk customers can access their data in a safe, secure manner at the event level when executing campaigns. This cross-channel, log-level data enables marketing campaign managers, ad buyers, and marketing analytics teams to run full-funnel attribution and improve data analysis. This advanced analytics environment has the added benefit of keeping the data in a single place, adding an extra layer of privacy compliance.
VideoAmp provides measurement and optimization tools that unify audiences across the disparate systems of traditional TV, streaming, and digital media. The partnership between Snowflake and VideoAmp unlocks value and insights for advertisers, publishers and data owners, allowing for a comprehensive view of cross-screen media measurement and optimization. VideoAmp has invested in industry-first technologies including cleanrooms, granting unique and secured privacy-preserving access to first-party data and integrations with social, streaming, and other large digital platforms.
ONES TO WATCH
Hightouch offers a unique, user-friendly solution for audience management and data activation directly in the Data Cloud, as a Snowflake connected application. Organizations can execute on audience management without having to extract or duplicate their data. Many organizations are opting for a composable customer data platform (CDP) with Hightouch responsible for data activation from the Data Cloud—a best-of-breed alternative to traditional CDPs. Hightouch continues to build Snowflake-specific functionality designed to enhance multi-channel personalized customer experiences, support customer360 initiatives, and optimize advertising effectiveness.
Rivery enables organizations to extract, load, transfer, integrate, and activate customer data across marketing platforms such as Salesforce, HubSpot, Marketo, or other various channels such as demand side platforms (DSPs), search, or social. With Rivery, marketers can create audiences directly in Snowflake and then push those audiences automatically into these platforms without the need for file transfers. Rivery uses turnkey connectors, low/no-code transformation, and customizable data activation, making it easy for marketers to integrate the right data sources into Snowflake, and activate them through reverse ETL. Rivery is a unique approach to data management that incorporates automation and actionable logic into the traditional data ETL/ELT processes.
Zeta is the data-powered marketing cloud with one vision: make sophisticated marketing simple. Through data and AI, Zeta empowers enterprises to achieve the best results by truly understanding, connecting, and engaging consumers in a complex digital ecosystem. The industry-leading Zeta Marketing Platform (ZMP) is an omnichannel platform that makes it easier for marketers to unify identity, intelligence, and activation across all channels, ultimately delivering better experiences for consumers and better outcomes for brands.
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