Drive personalization with timely, accessible and governed data
NEW Ebook
Create a more complete Customer 360
Secure and governed access to live data to power customer, audience, content and platform insights across your engagement touch points
Access unique datasets to enhance personalization
Securely access and join third-party data to your existing datasets to enrich profiles, improve recommendations, and increase lifetime value
Drive greater impact through optimized pipelines
Integrate structured, semi-structured and unstructured data (public preview) in batch or streaming to power next best actions
Learn how Warner Music Group is delivering near real-time insights on content performance and subscriber engagement with Snowflake.
To deliver exceptional experiences, media publishers and entertainment companies need to deeply understand their customers. Leveraging data at each touchpoint can be challenging as it is often stored in silos. With the Media Data Cloud, everyone from marketing to content can leverage rich audience analytics to personalize marketing, power recommendation engines, and more.
