Marketing Analytics Guide

Marketing data refers to the information an organization would use to develop and improve marketing strategy.

A customer data platform (CDP) aggregates and organizes customer data pulled from multiple sources and across various touchpoints and optimizes marketing efforts.

Customer journey mapping is naturally the process of creating a journey map. The allows marketers to gain insights into common customer interaction behavior.

Predictive analytics, AKA prediction analytics, leverages data from both diagnostic and descriptive analytics to help predict future trends.

Digital customer experience, or simply customer experience, is the total of the interactions a customer has with a company's online properties.

Data-driven marketing is a marketing strategy that leverages customer data to gain insights and optimize campaigns.

Digital marketing analytics, or marketing analytics, are the processes of measuring marketing program performance and value.

Marketing attribution is the practice of identifying and crediting which marketing tactics contribute to sales or conversions.

A customer journey describes the interaction path that customers or other important business stakeholders take with a company or product/service.