Marketing Analytics Guide

Learn about the latest best practices around marketing analytics, from data-driven marketing to customer 360.

What is a Customer Data Platform

Learn what is a customer data platform (CDP), how CDP works and how it helps drive return-on-investment (ROI) for marketers across diverse industries.

Predictive Analytics in Marketing

In this post, we look at what predictive analytics is, what role does it play in marketing and how it can help to solve many marketing challenges.

A 360-Degree View of Customer Data

A look at why a 360-degree view of customer data is advantageous to today’s marketers and what you need to create customer 360.

Digital Marketing Analytics

Digital marketing analytics, or marketing analytics, are the processes of measuring marketing program performance and value.

Marketing Data

Marketing data refers to the information an organization would use to develop and improve marketing strategy.

Building a Data-Centric Martech Stack

Let’s explore the most important components of the martech stack, its core competencies, and how a data platform can skyrocket effectiveness.

Using Data for Supply Chain Optimization

Learn about the importance of supply chain optimization and how to optimize each link in the supply chain using data.

How Data Analytics Improves Retail Promotions

Explore the value of modern data analytics in retail and get to know which cloud infrastructure is required to support an effective analytics program for retail promotions.

Data-Driven Marketing

Discover how a data-driven marketing strategy can leverage customer data to gain insights and optimize campaigns.