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Marketing Analytics Guide
Learn about the latest best practices around marketing analytics, from data-driven marketing to customer 360.
Customer Journey Mapping
Learn how customer journey mapping allows marketers to gain insights into common customer interaction behavior.
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Using Analytics for a Smarter Supply Chain in Manufacturing
Learn how today’s companies are using data analytics to create a smarter supply chain in manufacturing and experience its benefits.
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Customer Journey
Learn more about the customer journey, the interaction path that customers or other important business stakeholders take with a company or product/service.
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Data-Driven Marketing
Discover how a data-driven marketing strategy can leverage customer data to gain insights and optimize campaigns.
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What Is Omnichannel Data? (And How to Use It to Create a Customer 360)
Learn about omnichannel data and how it reveals customer behaviors, preferences, attitudes, and values.
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Digital Customer Experience
Learn why improving the digital customer experience is crucial in delivering brand loyalty and greater sales.
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Using Data for Supply Chain Optimization
Learn about the importance of supply chain optimization and how to optimize each link in the supply chain using data.
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What is a Customer Data Platform
Learn how a customer data platform (CDP) works and how it helps drive return-on-investment (ROI) for marketers across diverse industries.
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Prediction Analytics or Predictive Analytics
Learn about the benefits of predictive analytics, which leverages data from both diagnostic and descriptive analytics to help predict future trends.
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Workload Guides
Snowflake Workloads Overview
Data Applications
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Data Lake
Data Marketplace
Data Science
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Marketing Analytics