Marketing Analytics Guide

Learn how customer journey mapping allows marketers to gain insights into common customer interaction behavior.

Learn how today’s companies are using data analytics to create a smarter supply chain in manufacturing and experience its benefits.

Learn more about the customer journey, the interaction path that customers or other important business stakeholders take with a company or product/service.

Discover how a data-driven marketing strategy can leverage customer data to gain insights and optimize campaigns.

Learn about omnichannel data and how it reveals customer behaviors, preferences, attitudes, and values.

Learn why improving the digital customer experience is crucial in delivering brand loyalty and greater sales.

Learn about the importance of supply chain optimization and how to optimize each link in the supply chain using data.

Learn how a customer data platform (CDP) works and how it helps drive return-on-investment (ROI) for marketers across diverse industries.

Learn about the benefits of predictive analytics, which leverages data from both diagnostic and descriptive analytics to help predict future trends.