Marketing Analytics Guide

Omnichannel data is data generated from every customer interaction with a company. It reveals customer behaviors, preferences, attitudes, and values.

Today’s manufacturers and retailers are increasingly using data to optimize the supply chain for a competitive advantage. Learn how here.

A customer data platform is used to collect and organize customer data pulled from multiple sources and across various touchpoints into one single database.

Predictive analytics, AKA prediction analytics, leverages data from both diagnostic and descriptive analytics to help predict future trends.

Marketing data refers to the information an organization would use to develop and improve marketing strategy.

Customer journey mapping is naturally the process of creating a journey map. The allows marketers to gain insights into common customer interaction behavior.

A customer journey describes the interaction path that customers or other important business stakeholders take with a company or product/service.

Data-driven marketing is a marketing strategy that leverages customer data to gain insights and optimize campaigns.

Marketing attribution is the practice of identifying and crediting which marketing tactics contribute to sales or conversions.