Marketing Analytics Guide

Learn about the latest best practices around marketing analytics, from data-driven marketing to customer 360.

Building a Data-Centric Martech Stack

Let’s explore the most important components of the martech stack, its core competencies, and how a data platform can skyrocket effectiveness.

Data-Driven Marketing

Discover how a data-driven marketing strategy can leverage customer data to gain insights and optimize campaigns.

Customer Journey Mapping

Learn how customer journey mapping allows marketers to gain insights into common customer interaction behavior.

Algorithmic Attribution Analysis for Better Resource Allocation

Algorithmic attribution analysis is essential for understanding which channels, which activities, and which messages are generating the highest return.

Advanced Analytics Makes Organizations Smarter

Advanced analytics allows organizations to maximize the value of their data to achieve their business objectives more effectively.

A 360-Degree View of Customer Data

A look at why a 360-degree view of customer data is advantageous to today’s marketers and what you need to create customer 360.

Predictive Analytics in Healthcare

In this guides post, we about predictive analytics in healthcare and how it helps to evaluate risk quickly and increase the accuracy of predictions significantly.

Predictive Analytics in Marketing

In this post, we look at what predictive analytics is, what role does it play in marketing and how it can help to solve many marketing challenges.

Get More from Your Data with the Modern Data Stack

Capable of handling today’s big data workloads, the modern data stack enables organizations to use data to its fullest potential. Read more in our guide.