Marketing Analytics Guide

Learn about the latest best practices around marketing analytics, from data-driven marketing to customer 360.

Leveraging AI in Marketing to Drive Better Results

In this article, we’ll explore the impact of artificial intelligence in marketing, examining the main branches of AI and how marketing teams are using them.

Advanced Analytics Makes Organizations Smarter

Advanced analytics describes a basket of modern data analysis tools and practices to uncover useful patterns and relationships to reveal key business insights.

Predictive Modeling for Confidence in Decision-Making

Predictive modeling, or prediction modeling, is a method of identifying trends and envisioning future outcomes by using various methods of modeling data.

Digital Customer Experience

Digital customer experience, including all online interactions such as websites, emails, and customer service, is vital for brand loyalty and greater sales.

Data-Driven Marketing

A data-driven marketing strategy aims to optimize campaigns by utilizing marketing analytics to gain insights from customer data and identify market trends.

Using Data for Supply Chain Optimization

Supply chain optimization boosts efficiency and performance by utilizing data analytics and data from multiple sources, especially in retail and manufacturing.

Marketing Attribution

The primary benefit of marketing attribution is a clear understanding of which marketing tactics/campaigns are most effective in driving sales and conversions.

Digital Marketing Analytics

Digital marketing analytics helps with evaluating the efficiency and return on investment (ROI) of marketing campaigns and to plan for new and updated programs.

Prediction Analytics or Predictive Analytics

Predictive analytics uses data to find patterns and trends, which are applied to new or different data with predictive data modeling to predict future trends.