Marketing Analytics Guide

Learn about the latest best practices around marketing analytics, from data-driven marketing to customer 360.

Using Analytics for a Smarter Supply Chain in Manufacturing

Learn how today’s manufacturers are using manufacturing data analytics to create a smarter supply chain and experience its benefits.

A 360-Degree View of Customer Data

A look at why a 360-degree view of customer data is advantageous to today’s marketers and what you need to create customer 360.

Data and Personalized Medicine (Precision Medicine)

With personalized medicine, physicians can prevent and treat disease more effectively based on an individual patient’s genomic, environmental, and lifestyle data.

Using Media Analytics to Deliver Value and Drive Growth

Let’s examine the benefits companies are experiencing using media analytics and the key capabilities that will maximize these benefits.

What Is Omnichannel Data? (And How to Use It to Create a Customer 360)

Learn about omnichannel data and how it reveals customer behaviors, preferences, attitudes, and values.

Customer Journey Mapping

Learn how customer journey mapping allows marketers to gain insights into common customer interaction behavior.

Customer Journey

Learn more about the customer journey, the interaction path that customers or other important business stakeholders take with a company or product/service.

Data-Driven Marketing

Discover how a data-driven marketing strategy can leverage customer data to gain insights and optimize campaigns.

Digital Customer Experience

Learn why improving the digital customer experience is crucial in delivering brand loyalty and greater sales.