AI DATA CLOUDFUNDAMENTALS

Learn about some of the most relevant topics around cloud data warehousing, AI, data lakes, data engineering and other areas of interest related to cloud data analytics, AI and cloud data platforms.

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Why and How to Use the Consumption Model of Pricing for SaaS and Cloud Services

Pricing using the consumption model is well-established in many industries and benefits both vendors and customers since it ties cost to use.

OLAP vs. OLTP: The Differences

OLAP and OLTP are two primary data processing systems used widely in many businesses and organizations, but they have key differences.

The Role of AI in Insurance

AI technology is being used by insurers to enhance their operational efficiency, manage risks and deliver personalized services.

How Audience Analysis Powers Effective Targeting

Audience analysis helps marketers uncover key segments, enable personalization and boost ROI through smarter targeting, messaging and media buying.

Understanding AI Data Pipelines

An AI pipeline comprises a series of processes that convert raw data into actionable insights, enabling businesses to make informed decisions and drive innovation.

Avro vs. Parquet: Choosing a Data Format for Modern Workflows

Understanding the distinctions between Avro and Parquet is vital for making informed decisions in data architecture and processing.

What Are Apache Iceberg Tables?

Table formats — with support for ACID transactions, such as Apache Iceberg — are part of what make data lakes and data mesh strategies fast and effective solutions for querying data at scale.

Generative AI: Architecture, Models and Applications

Unlike traditional AI, which focuses on pattern recognition and predictions, generative AI learns from vast datasets and generates entirely new outputs.

What Is a Customer Data Platform?

A customer data platform (CDP) is a centralized system that collects, unifies and organizes customer data from multiple sources and touchpoints to create a single, comprehensive view of each customer. It enables marketers to segment audiences based on real-time behaviors and attributes, and activate those segments across channels to deliver personalized, data-driven marketing experiences.

Security Metrics: Quantifying Your Organization’s Security Posture

Security metrics help measure the effectiveness of cybersecurity efforts. Discover key metrics and how they guide risk assessment and smarter security decisions.

What is Governance, Risk and Compliance?

Governance, risk and compliance are key practices that help organizations manage risk, meet regulations requirements and uphold ethical standards.

Row-Level Security: Tying Data Access to User Identity

Row-level security (RLS) restricts access to specific rows in a database based on user roles. Learn how it works, why it matters and see examples in action.

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