Data Marketplace Guide

Learn more about the growing role of data sharing, buying, and selling in the data cloud and how the data marketplace facilitates broad access to invaluable third-party data sets.

Free Data

Free data is fairly self explanatory. But what are the best ways to acquire free data and how can businesses use it?

Using Data to Improve Population Health Management

Insights gathered through the collection and analysis of patient and health data can result in significant improvements to population health management.

What is Third Party Data?

Learn why third-party data, a common term in today's data-driven business environment, is growing in importance.

Public Data

Learn about public data or "open data" and how harnessing it can help businesses improve customer targeting.

Data Suppliers

Learn about data suppliers (or data vendors or data providers), organizations or businesses that provide data for use of consumption by third parties.

Monetizing Data

Data monetization is when data providers charges data consumers to access to a provider's data.

Using Media Analytics to Deliver Value and Drive Growth

Let’s examine the benefits companies are experiencing using media analytics and the key capabilities that will maximize these benefits.

What Is Omnichannel Data? (And How to Use It to Create a Customer 360)

Learn about omnichannel data and how it reveals customer behaviors, preferences, attitudes, and values.

Alternative Data

Alternative data contains orthogonal or usually non-traditional data sets that, when analyzed, may provide additional insights to organizations about their products, services or broader business operation.