Data Marketplace Guide

Learn more about the growing role of data sharing, buying, and selling in the data cloud and how the data marketplace facilitates broad access to invaluable third-party data sets.

What is Third Party Data?

Third party data is a oft-heard term in today's Big Data-driven business environment. But what exactly is third-party data?

Public Data

Public data often refers to data from both government and non-government sources and is sometimes used interchangeably with “open data.”

Monetizing Data

Data monetization is when data providers charges data consumers to access to a provider's data.

Alternative Data

Alternative data contains orthogonal or usually non-traditional data sets that, when analyzed, may provide additional insights to organizations about their products, services or broader business operation.

Using Data to Improve Population Health Management

Insights gathered through the collection and analysis of patient and health data can result in significant improvements to population health management.

What Is Omnichannel Data? (And How to Use It to Create a Customer 360)

Omnichannel data is data generated from every customer interaction with a company. It reveals customer behaviors, preferences, attitudes, and values.

Data Suppliers

A data supplier (or data vendor or data provider) is an organization or business that provides data for use of consumption by third parties.

What is Data Sharing?

data sharing is the ability to distribute the same sets of data resources with multiple users or applications while maintaining data fidelity across all entities consuming the data.

What is a Data Marketplace?

A data marketplace is a online transactional location or store that facilitates the buying and selling of data.