The Marketer’s Edge: How AI and Data Are Reshaping Modern Marketing

Details coming soon. Hear directly from a Snowflake customer on how they’re applying AI-driven data strategies to solve real marketing challenges.

Hear directly from Braze on how they’re applying AI-driven data strategies to solve real marketing challenges.

Go behind the scenes with Snowflake’s marketing team to see how they’ve embedded AI across attribution, content, demand generation and campaign intelligence — and the results they’re achieving.

• Behind the Scenes: AI-Powered Marketing
  • Natalie Mendes, Enterprise Marketing Manager at Snowflake, pulls back the curtain on how she’s using AI and Snowflake’s own data platform to work faster, smarter, and more strategically every day. No theory, just real workflows and principles any marketer, B2B or B2C, can apply immediately.
• Illuminating the Dark Funnel: How Intent Data Turns Account Engagement Signals into Pipeline
  • Most of the B2B buying journey happens in the dark. Buyers are researching solutions long before they fill out a form, raise a hand, or land on your sales team’s radar. For ABM marketers, this is both the biggest challenge and the greatest opportunity. In this session, Jeroen Staehle shares how Snowflake’s marketing team built an intent-driven ABM strategy that cuts through the noise of the dark funnel. Drawing on multiple intent data sources, from Bombora surge signals to LinkedIn engagement, Jeroen will walk through how his team surfaces buying signals at the account level, interprets them in context, and translates them into personalised weekly intelligence for their SDRs and account executives.
• From Data to Growth: AI Rewrote My Marketing Playbook — Proving ROI, Persuading Stakeholders, and Driving Results
  • In B2B marketing, running the campaign is only half the battle — proving its impact and stakeholder alignment is where the real challenge lives. In this session, Julie Kim walks through a live demo of how AI has transformed the entire campaign lifecycle: from dissecting ROI, to building narratives that win internal buy-in, to sharing results that drive the next move. No theory — just a real look at how AI turned a weeks-long process into a sharper, faster and more persuasive workflow.