Join the virtual event for the latest industry trends across Asia-Pacific. You’ll derive insights from marketing leaders, no matter where you are on your data journey, hear from our customers on how they arrange their tech stacks and the business outcomes unlocked by a modern data and AI foundation.
Are you thinking to modernise your tech stack but not sure where to start? In this section, Soo Lee, Senior Product Marketing Manager and Evangelist, will show how all relevant customer and marketing data, in a unified format is essential to power data-driven marketing. The first part of the marketing data pack includes strategies around Customer 360 and Campaign intelligence solutions to build a comprehensive ‘marketing application suite’.
Strategise for modernising your marketing teams and getting an AI strategy that suits you. You’ll leave with a clear, actionable plan to avoid common pitfalls and drive real change in your organisation.
LotteON, one of Korea’s largest shopping platforms (15M+ active users), needed to drive high-value customer retention but was blocked by immense technical overhead and limited developer capacity. In this exclusive session, Martinee, a leading full-stack MarTech consultancy known for accelerating enterprise CRM performance, unveils the definitive blueprint for engineering a ‘No-Code Hyper-Personalisation environment’ by seamlessly integrating Snowflake (the AI Data Cloud) and Braze (the Customer Engagement Platform). See how this powerful combination dramatically minimises execution hurdles and delivers staggering, measurable results in CRM performance and conversion uplift.
See how the modern stack comes to life with real-world stories from your industry. This session features leading telecommunications company from The Philippines, Globe. Featuring Terence Gocheco, Director, Delivery and Analytics Lead within CLM, Marketing, on ‘Leveraging AI to Determine Customer’s Next Best Offer’ with a hyper-personalised campaign at scale.
Hear their proven strategies, see their marketing architectures, and learn how they are unlocking new value and driving growth with a modern data and AI foundation.
Spark NZ’s collaboration with Tealium and Snowflake reshaped how marketing happens in real time—delivering over 150 million personalised offers each month and decisioning in under 300 milliseconds. But that’s only the beginning. Their data foundation quietly sets the stage for a new era—where Agentic AI doesn’t just recommend the next best action but autonomously creates, decides, and adapts in the moment. This session explores how modern marketing stacks are evolving toward self-directed intelligence, and why those who built strong, trusted data foundations—like Spark NZ—are already positioned to lead the next transformation.
Discover the full potential of your marketing campaigns by unifying all of your business and customer data in one secure, scalable platform. The AI Data Cloud gives you a complete, single source of truth. Learn how you can enrich profiles and natively resolve identities to get a 360-degree view of your customers.
Ready to make every marketing dollar count?
Explore how you can transform your marketing efforts through seamless data collaboration and sharing. Join resident specialist for Data Clean Rooms at Snowflake, Bijan Ziaei, will share industry insight and how you can level up your marketing organisation.
Learn how top brands use data sharing and data clean rooms (DCRs) to achieve superior planning, precise targeting, and sophisticated measurement—all without compromising customer privacy. This is your chance to turn data complexity into a competitive advantage.
Senior Product Marketing Manager and Evangelist, Snowflake
Director, Delivery and Analytics Lead, Globe Telecom
Director, Commercial Strategy & Partnerships, Martinee
Principal CDP Strategist, Tealium
Solution Engineer, Snowflake
Data Clean Rooms Specialist, Snowflake
Senior Product Marketing Manager and Evangelist, Snowflake
