Snowflake’s GTM Strategy & Product Innovations
Get insights into Snowflake’s go-to-market strategy, key priorities, AI advancements, and product roadmap.
SPN Connect Virtual is back on 28th April 2026, designed exclusively for our partner ecosystem
WHAT TO EXPECT
Join us to explore how Partners and Snowflake are better together through:
We are focused on helping you drive real impact for your customers. This is also your chance to connect, network, and collaborate, including the exchange of new ideas with Snowflake leaders and your peers.
WHY YOU SHOULD ATTEND
Bringing together Snowflake partners to unlock new opportunities, deliver impactful AI solutions, and accelerate growth through collaboration.
Don’t miss the opportunity to walk away with actionable strategies, fresh insights, and valuable connections to fuel your success with Snowflake. Gain exclusive access for practical takeaways that empower you to drive innovation and accelerate growth.
Get insights into Snowflake’s go-to-market strategy, key priorities, AI advancements, and product roadmap.
Stay ahead with partner program updates, funding opportunities, and strategies to grow your business.
Drive adoption and improve customer engagement that delivers business outcomes.
Welcome and overview of Snowflake’s vision and APJ strategic priorities for effective partner engagement by Ash Willis, Vice President, Partner & Alliances, APJ, Snowflake.
A fireside chat on leadership perspectives and evolving market trends, hosted by Jon Robertson, VP, APJ Sales, Snowflake and Ash Willis, Vice President, Partner & Alliances, APJ, Snowflake.
Unpack the latest Snowflake innovations and enterprise AI capabilities, featuring key product advances that partners can leverage for customer success by Yang Yang, RVP, Solution Engineering, APJ Specialists & Partners, Snowflake
Discover updates to partner programs and tailored learning pathways designed to help partners develop skills, unlock new competencies, and grow business by Sofia Tulchinsky, Global Leader – Partner Programs & Enablement, Snowflake
Gain actionable insights on go-to-market strategies that enhance partner market impact, drive adoption, and accelerate joint revenue growth by Hwee Bee Tan, Head of Partner Marketing, APJ, Snowflake
VP, APJ Sales,
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Vice President, Partner & Alliances APJ,
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Director, Partner Solution Engineering,
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Global Leader - Partner Programs & Enablement,
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Head of Partner Marketing, APJ
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VP, APJ Sales,
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Vice President, Partner & Alliances APJ,
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Director, Partner Solution Engineering,
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Global Leader - Partner Programs & Enablement,
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Head of Partner Marketing, APJ
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