Snowflake’s GTM Strategy & Product Innovations
Get insights into Snowflake’s go-to-market strategy, key priorities, AI advancements, and product roadmap.
Partner Connect dubai
30 June
2:00 – 4:30 p.m.
Kempinski the Boulevard Dubai
STAY AHEAD. GROW YOUR BUSINESS WITH US
30 June 2026 | 2:00 - 4:30 p.m.
SAVE YOUR SEAT
THE POWER OF PARTNERSHIP FOR THE AI DATA CLOUD
IS COMING TO YOU
Mark your calendar for our SPN Connect in Dubai, designed exclusively for our partner ecosystem
WHAT TO EXPECT:
Join us to explore how Partners and Snowflake are better together through:
- Expert-led sessions
- Real-world customer success stories
- The latest go-to-market strategies
- Product innovations and partner program enhancements
We are focused on helping you drive real impact for your customers. This is also your chance to connect, network, and collaborate, including the exchange of new ideas with Snowflake leaders and your peers.
WHO SHOULD ATTEND:
Whether you are new to the Snowflake Partner ecosystem or a long-standing partner, this event is built for you.
- Seize new opportunities in the AI-driven data economy
- Build and deliver solutions that make a real difference
- Grow and collaborate in a strong, connected ecosystem
Don’t miss the opportunity to walk away with actionable strategies, fresh insights, and valuable connections to fuel your success with Snowflake. Gain exclusive access for practical takeaways that empower you to drive innovation and accelerate growth.
Key Highlights
Win and Expand Your Business with Snowflake
Stay ahead with partner program updates, funding opportunities, and strategies to grow your business and capabilities.
Real-World Use Cases and Sales Strategies
Learn how to position Snowflake, drive adoption, improve customer engagement, boost sales, and deliver measurable value.
Solve Challenges and Drive Customer Success
Understand how customers are leveraging Snowflake to solve complex challenges and accelerate their return of investment.
Engage and Collaborate with Snowflake Experts
Connect with Snowflake executives, subject matter experts, and your peers to exchange insights and best practices.
Agenda
START TIME
SESSION DETAILS
2:00 p.m.
Registration and Welcome
2:30 p.m.
UAE & GCC FY26 Plans, Objectives, Incentives and Changes
- Introduction: Look back into 2024 & summarise goals for 2025, and appreciate the partner momentum in the UAE.
- Partner Program/Services: Understand the Snowflake Partner Program more in depth, learn more about the different funds that are made available for Snowflake partners to leverage and the updates on the Snowflake Partner Portal.
- Regional Marketing Objectives: A showcase of all the major marketing events and activities taking place in the UAE across 2025.
- Snowflake Partner Marketing Programs: Hear more about the available marketing programs that are made to help partners on their Snowflake learning journey, and the tools available to help you across all sorts of Snowflake Marketing Resources including content, customer stories, PR, and demand generation.
3:00 p.m.
Partner Success
- Competitiveness: Learn about the competitive landscape in UAE and beyond.
- Product Direction: Learn the latest ways to improve your data strategy in order to embrace the new age of AI, while understanding the many layers of Snowflake’s Platform: Optimised Storage, Elastic Multi-Cluster Compute, Cloud Services, and Snowgrid.
- Use Cases: Showcase examples of successful implementations of Snowflake solutions by partners. Share case studies and testimonials to demonstrate the value our partner ecosystem brings to customers.
3:30 p.m.
Snowflake features
4:00 p.m.
Q&A
4:15 p.m.
Drinks, Canapes and Networking
5:00 p.m.
Event Close
Speakers
Omar Fathallah
Regional Lead, Strategic Alliances & Partner Solution Engineering (META)
Snowflake
Ahmed Salem
Partner Sales Director
Snowflake
Tarek Kaddoumi
Senior Partner Solution Engineer
Snowflake
Tareq Masoud
Sr. District Manager
Snowflake