Inside the Modern Marketing Data Stack

Data, AI and architecture on your terms.
Marketing impact made easy.

Virtual Event

2 October | 9:30 a.m. BST / 10:30 a.m. CEST

REGISTER NOW

From Stack Complexity to Marketing Clarity

Tune in for the latest in marketing data, AI, and technology trends and recommendations. See your peers’ martech stacks and successes.

Snowflake’s fourth annual Modern Marketing Data Stack report looks at the tools and technologies that marketing teams rely on. Join the virtual event for the latest stack changes and industry trends. Plus, get actionable advice as marketing leaders share how they arrange their tech stacks and the business outcomes unlocked by a modern data and AI foundation.

ACTION-PACKED AGENDA

SEGMENT OVERVIEW

20 minutes

Welcome: The Trends Shaping the Stack

Snowflake CMO Denise Persson introduces this year’s report, followed by a fireside chat with Snowflake VP of AI Baris Gultekin about the rapid changes in AI, privacy and data gravity.

15 minutes

The Modern Marketing Data Stack Unveiled: Leaders and Ones to Watch

See the reveal of the standout leaders and exciting up-and-comers across 10 crucial categories of the Modern Marketing Data Stack.

15 minutes

Practical Advice: Steps to Get Started and Pitfalls to Avoid

Hear from those who have helped connect the right tools and tech for some of the most cutting-edge marketing orgs.

45 minutes

Show and Tell: A Series of Bite-Sized Sessions from Leading Brands and Partners

See marketing tech stacks from your peers and the impact they are unlocking.

Featured SPEAKERS

Denise Persson

CMO, Snowflake

Baris Gultekin

Vice President of AI, Snowflake

Myles Younger

Chief Growth Officer, U of Digital

Florian Delval

Product Marketing Lead, Marketing & Data Clean Rooms, Snowflake

Discover how artificial intelligence, data gravity and privacy are reshaping how marketers manage data, create content, make decisions and measure outcomes.