Marketers are faced with many challenges today, from the tension between creating a single view of the customer and the evolving privacy paradigm to the pressure to maximize campaign ROI. To help navigate this evolving landscape, the Modern Marketing Data Stack looks at the leading technologies that cutting-edge marketers rely on for their data-driven marketing initiatives.
The second edition of Snowflake’s Modern Marketing Data Stack report introduces a more refined model, innovative stack capabilities and new solutions to our leader list, defining the latest in the fast-moving world of strategic marketing.
Snowflake CMO Denise Persson introduces this year’s report with a discussion of the strategic importance of marketing technology in a data driven world of ever-faster change and ever-greater demands on marketers.
Join Snowflake Anchor Ryan Green and Product Marketing Manager Lourenco Mello, for a close look at the report and the powerful forces reshaping data-driven marketing.
SVP at Snowflake and Founder of Neeva Sridhar Ramaswamy offers his perspective on how AI and LLMs will disrupt marketing and advertising across every industry.
Scott Brinker, Myles Younger, Juan Mendoza, Luke Ambrosetti and Erin Foxworthy discuss the strategies and tactics that define excellence in 2023 and beyond.
Leaders from top brands discuss how their evolving approach to data is transforming their approach to marketing and driving bottom-line success.
News Anchor & Your Host, Snowflake
CMO, Snowflake
SVP Snowflake and Founder of Neeva
Author, chiefmartec.com
CEO, The Martech Weekly
Head of Innovation & Insights, U of Digital
Partner Solutions Engineer, Snowflake
Industry Principal—Agencies & Advertisers, Snowflake
Product Marketing—Solutions, Snowflake