Inside the Modern Marketing Data Stack

Data, AI and architecture on your terms.
Marketing impact made easy.

Virtual Event

October 1 | 10 AM PT / 1 PM ET

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From Stack Complexity to Marketing Clarity

Tune in for the latest in marketing data, AI, and technology trends and recommendations. See your peers’ martech stacks and successes.

Snowflake’s fourth annual Modern Marketing Data Stack report looks at the tools and technologies that marketing teams rely on. Join the virtual event for the latest stack changes and industry trends. Plus, get actionable advice as marketing leaders share how they arrange their tech stacks and the business outcomes unlocked by a modern data and AI foundation.

ACTION-PACKED AGENDA

SEGMENT OVERVIEW

60 minutes

KEYNOTE: Agents of Change: The New Era of AI-Driven Marketing

Welcome to the AI-driven world. Join Snowflake leaders Denise Persson, CMO and Baris Gultekin, VP of AI as they kick off a comprehensive exploration of how marketers can become true agents of change. This keynote is anchored by the official launch of the 2026 Modern Marketing Data Stack report — your guide to navigating the critical shifts in technology and strategy.

Throughout the session, we will connect the dots on what’s possible, featuring an incredible lineup of industry leaders. We’ll explore the foundational trends shaping the industry with insights from Myles Younger of U of Digital, reveal the new technology landscape alongside partners like Jackie Pimentel from Meta, and see the strategy brought to life in a fireside chat with Bree Graham from Cash App.

Leave with a complete, actionable blueprint for building your own modern marketing engine and thriving in the new era of AI.

15 minutes

The Modernization Blueprint: Expert Advice on AI and Your Tech Stack

Ready to modernize your tech stack but not sure where to start? This segment provides a practical blueprint from the experts guiding the world’s top brands.

Learn their proven strategies for modernizing your stack and getting an AI strategy that suits you. You’ll leave with a clear, actionable plan to avoid common pitfalls and drive real change in your organization.

45 minutes

The Industry Playbook: Successes Across the Stack and Industries

See how the modern stack comes to life with real-world stories from your industry. This series of sessions features leaders from top brands in retail, media and entertainment, financial services and more.

Hear their proven strategies, see their marketing architectures, and learn how they are unlocking new value and driving growth with a modern data and AI foundation.

Featured SPEAKERS

Denise Persson

CMO, Snowflake

Baris Gultekin

Vice President of AI, Snowflake

Myles Younger

Chief Growth Officer, U of Digital

Florian Delval

Product Marketing Lead, Marketing & Data Clean Rooms, Snowflake

Discover how artificial intelligence, data gravity and privacy are reshaping how marketers manage data, create content, make decisions and measure outcomes.