AI DATA CLOUD FOR MEDIA
Snowflake
Industry Day 2024
media, ENTERTAINMENT & ADVERTISING
Transform your enterprise
with the AI Data Cloud
VIRTUAL EVENT
ON-DEMAND
Watch On-Demand
JOIN FELLOW MEDIA INDUSTRY LEADERS
 |
 |
 |
 |
Ignite your enterprise AI vision. Innovate and collaborate with the power of data and AI.
Watch Snowflake Industry Day to learn how technology and business leaders use the AI Data Cloud to solve key challenges. On-demand sessions will focus on innovative AI/ML use cases, streamlining operations, delivering unparalleled customer services, protecting data privacy, maintaining business continuity and more.
Learn about Snowflake’s AI Data Cloud for industries, where ecosystems of solutions and partners come together to enable data-driven business success and innovation. Then, dive into a specialized track for demos by media experts, real-world use cases and best practices for generative AI (gen AI).
LEARN
Hear about the newest innovations to the AI Data Cloud for Media that power six industry sub verticals.
DISCOVER
See the latest Snowflake capabilities and industry use cases to understand how to unlock even more value from the AI Data Cloud.
EXPERIENCE
Get a front-row seat to learn from data experts in the media, entertainment and advertising industry, including Snowflake leaders, customers and partners.
WHO SHOULD ATTEND
Executives seeking strategic insights and managers driving operational efficiency. Data analysts exploring actionable intelligence and IT professionals navigating technological advancements. Forward-thinking professionals embracing AI innovations.
MEDIA, ENTERTAINMENT AND ADVERTISING AGENDA AT A GLANCE
Join the most relevant sessions for your business
SESSIONS
DESCRIPTION
OVERVIEW
PARTNER SESSION
TRENDSPOTTING: HOW DATA IS TRANSFORMING MEDIA AND ENTERTAINMENT
The Media, Entertainment, and Advertising industry has gone through some major changes over the years, many of which have been driven by data. The media and entertainment industry is on the cusp of the next wave of innovation– and data has everything to do with it. Join Slalom Media and Entertainment experts as they cover key trends and how to leverage them to drive growth with data- and AI-powered data monetization, fan 360, and customer 360 strategies.
CUSTOMER SESSION
CONVERSATIONAL ANALYTICS POWERED BY GEN AI AND SNOWFLAKE AT WARNER BROS. DISCOVERY
Explore the future of conversational AI at Warner Bros. Discovery and how their generative AI chatbot enables dynamic data retrieval. Learn how this innovative solution incorporates custom chart generation, gen AI summarizations and real-time feedback monitoring. And see how the convergence of AI, database technology and business intelligence is shaping the way organizations interact with and extract insights from Snowflake.
AI DEMO
HOW SPORTS ORGANIZATIONS, MARKETING AGENCIES AND ADTECH/MARTECH FIRMS ARE PUTTING AI INTO ACTION
Watch demos to see how business users across media and advertising can leverage AI to create value and increase productivity:
Demo 1: How Sports Organizations Can Increase Ticket Sales with Targeted Audience and Creative Generation
Demo 2: Talk to Your Data: Advanced Campaign Insights for Agencies
Demo 3: Discover and Activate New Audience Segments with AI and Marketing AI Agents