Global event series
DATA FOR BREAKFAST
Making AI Real for Business
Zurich
11 March 2026
Marriott Hotel
This event has concluded.
ABOUT THE EVENT
Bring agentic intelligence to everyone in your organization
An event series for data and AI professionals
Join us for breakfast and leave the day full of actionable insights and learnings ready to lead your organization in this new era of data and agentic intelligence.
Register now
DATA FOR BREAKFAST AGENDA
8:30 AM
REGISTRATION, NETWORKING & BREAKFAST
Check in, grab some breakfast, talk with your peers, and chat with Snowflake experts and partners.
9:30 AM
KEYNOTE & DEMO
Hear from Snowflake leaders on how to champion your organization into this next era of enterprise intelligence. See Snowflake in action with a live demo.
10:00 AM
CUSTOMER STORY FROM NEUE ZÜRCHER ZEITUNG (NZZ)
FROM FEEDBACK TO ACTION: UNLOCKING USER INSIGHTS WITH SNOWFLAKE INTELLIGENCE
Discover how NZZ utilizes Snowflake Intelligence to bridge the gap between user feedback and product strategy. We showcase how automated App Store review analysis empowers our product teams and UX researchers to deeply understand user perception and prioritize features based on authentic customer needs.

10:30 AM
CUSTOMER STORY FROM EUROPA-PARK RESORT
From Data to EmotionS
How do you orchestrate true emotions in a world full of data? At the Europa-Park Resort you create unforgettable moments. Today, these are also prepared before the arrival using a data-driven approach. This session shows how modern marketing technology, a scalable data architecture, and intelligent automation work together to turn data into emotion.

11:15 AM
Make your data AI-ready: Infusing raw numbers with SAP BDC business semantics
See how you can do more with your data! Learn to connect and transform data for AI-readiness and agents, featuring seamless SAP data integration in your Snowflake Plattform. Presented by Snowflake experts.
12:00 PM
SNOWFLAKE GENIUS BAR & NETWORKING
Talk with your peers, learn about partner offerings, and see more data and AI in action with live demos at the Snowflake genius bar.
HUNGRY FOR MORE? ADDITIONAL SESSIONS:
01:15 PM
HANDS-ON-LAB
From Zero to Agents: Building end-to-end data pipelines for an AI agent
Join us for a deep dive into building governed AI agents in Snowflake. This hands-on lab guides you through transforming raw data into actionable insights using Snowflake Cortex AI for sentiment analysis and classification. You will get hands-on experience with Cortex AI and Dynamic Tables to automate AI enrichment and construct a reliable semantic layer. Learn the architecture required to create a Marketing & Sales Intelligence Agent that leverages both structured data and enriched unstructured feedback while maintaining enterprise security standards.
Bringing your own laptop is required.
3:00 PM
Networking & Apéro
Fabian Schramm
Host & Moderator, Snowflake
Daniel Toth
Sr. Solution Engineer, Snowflake
João Soares
Head of Data, NZZ
Benedikt Engel
SAP Expert, Snowflake
Franchesca Zanelli
Marketing Analytics, Europa-Park
Discover
See the latest innovations from Snowflake and hear how data and AI leaders are bringing enterprise intelligence to everyone in their organizations.
Activate
Learn about Snowflake’s latest innovations and practical strategies for implementing secure, trusted and governed AI.
Connect
Meet local leaders, data professionals and Snowflake experts to discuss innovative approaches and champion impact through data and AI.
In-depth sessions
across all cities
Dive into data, agents and AI on Snowflake
Whether you’re looking for a blueprint of how to get started with Snowflake or you’re exploring new use cases, this seminar-style day will be filled with in-depth insights on Snowflake’s foundational and most advanced features.
Register Now
Who should attend
- Data and AI professionals who want to get their data estate in a place to get started with Snowflake
- Data and AI professionals who are already using Snowflake and want to expand their use cases
Session topics
- Data agents, AI & Snowflake Intelligence
- Migrating to Snowflake
- Open, interoperable architectures
- Data engineering and pipelines
- Best practices for effective governance and ongoing optimizations
- And more