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Global event series

DATA FOR BREAKFAST

Making AI Real for Business

Zurich
11 March 2026
Marriott Hotel
ABOUT THE EVENT

Bring agentic intelligence to everyone in your organization

An event series for data and AI professionals

Join us for breakfast and leave the day full of actionable insights and learnings ready to lead your organization in this new era of data and agentic intelligence.

Register now

AGENDA

DATA FOR BREAKFAST AGENDA
8:30 AM

REGISTRATION, NETWORKING & BREAKFAST

Check in, grab some breakfast, talk with your peers, and chat with Snowflake experts and partners.

9:30 AM

KEYNOTE & DEMO

Hear from Snowflake leaders on how to champion your organization into this next era of enterprise intelligence. See Snowflake in action with a live demo.

10:00 AM

CUSTOMER STORY FROM NEUE ZÜRCHER ZEITUNG (NZZ)

FROM FEEDBACK TO ACTION: UNLOCKING USER INSIGHTS WITH SNOWFLAKE INTELLIGENCE

Discover how NZZ utilizes Snowflake Intelligence to bridge the gap between user feedback and product strategy. We showcase how automated App Store review analysis empowers our product teams and UX researchers to deeply understand user perception and prioritize features based on authentic customer needs.

Bilder » Unternehmen NZZ

10:30 AM

CUSTOMER STORY FROM EUROPA-PARK RESORT

From Data to EmotionS

How do you orchestrate true emotions in a world full of data? At the Europa-Park Resort you create unforgettable moments. Today, these are also prepared before the arrival using a data-driven approach. This session shows how modern marketing technology, a scalable data architecture, and intelligent automation work together to turn data into emotion.

11:00 AM

BREAK

11:15 AM

Make your data AI-ready: Infusing raw numbers with SAP BDC business semantics

See how you can do more with your data! Learn to connect and transform data for AI-readiness and agents, featuring seamless SAP data integration in your Snowflake Plattform. Presented by Snowflake experts.

12:00 PM

SNOWFLAKE GENIUS BAR & NETWORKING

Talk with your peers, learn about partner offerings, and see more data and AI in action with live demos at the Snowflake genius bar.

HUNGRY FOR MORE? ADDITIONAL SESSIONS:
01:15 PM

HANDS-ON-LAB

From Zero to Agents: Building end-to-end data pipelines for an AI agent

Join us for a deep dive into building governed AI agents in Snowflake. This hands-on lab guides you through transforming raw data into actionable insights using Snowflake Cortex AI for sentiment analysis and classification. You will get hands-on experience with Cortex AI and Dynamic Tables to automate AI enrichment and construct a reliable semantic layer. Learn the architecture required to create a Marketing & Sales Intelligence Agent that leverages both structured data and enriched unstructured feedback while maintaining enterprise security standards.

Bringing your own laptop is required.

3:00 PM

Networking & Apéro

In-depth sessions

across all cities

Dive into data, agents and AI on Snowflake

Whether you’re looking for a blueprint of how to get started with Snowflake or you’re exploring new use cases, this seminar-style day will be filled with in-depth insights on Snowflake’s foundational and most advanced features.

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Who should attend
  • Data and AI professionals who want to get their data estate in a place to get started with Snowflake
  • Data and AI professionals who are already using Snowflake and want to expand their use cases
Session topics
  • Data agents, AI & Snowflake Intelligence
  • Migrating to Snowflake
  • Open, interoperable architectures
  • Data engineering and pipelines
  • Best practices for effective governance and ongoing optimizations
  • And more

Why attend

Discover

See the latest innovations from Snowflake and hear how data and AI leaders are bringing enterprise intelligence to everyone in their organizations.

Activate

Learn about Snowflake’s latest innovations and practical strategies for implementing secure, trusted and governed AI.

Connect

Meet local leaders, data professionals and Snowflake experts to discuss innovative approaches and champion impact through data and AI.

Speakers

Fabian Schramm

Host & Moderator, Snowflake

Daniel Toth

Sr. Solution Engineer, Snowflake

João Soares

Head of Data, NZZ

Benedikt Engel

SAP Expert, Snowflake

Franchesca Zanelli

Marketing Analytics, Europa-Park

Fabian Schramm

Host & Moderator, Snowflake

Daniel Toth

Sr. Solution Engineer, Snowflake

João Soares

Head of Data, NZZ

Benedikt Engel

SAP Expert, Snowflake

Franchesca Zanelli

Marketing Analytics, Europa-Park

Partners

BLACK DIAMOND

BLUE SQUARE

Event Details

WHEN & WHERE

Zurich Marriott Hotel, Neumühlequai 42, 8006 Zurich
11 March 2026

Making AI Real for Business

Register now
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