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Global event series

DATA FOR
 BREAKFAST

Making AI Real for Business

Düsseldorf
10 March, 2026
Studio B10, Königsberger Str. 100

This event has conluded.

ABOUT THE EVENT

Bring agentic intelligence to everyone in your organization

An event series for data and AI professionals

Join us for breakfast and leave the day full of actionable insights and learnings ready to lead your organization in this new era of data and agentic intelligence.

Register now

AGENDA

AGENDA
9:00 AM

REGISTRATION, NETWORKING AND BREAKFAST

Check in, grab some breakfast, talk with your peers, and chat with Snowflake experts and partners.

10:00 AM

KEYNOTE AND DEMO

Hear from Snowflake leaders on how to champion your organization into this next era of enterprise intelligence. See Snowflake in action with live demos.

10:30 AM

CUSTOMER STORY FROM BERTELSMANN

Talk to Your Data: From Self-Service BI to Agentic Analytics with Snowflake Cortex AI

Bertelsmann Marketing Services demonstrates how Snowflake Cortex AI and Semantic Views can extend traditional self-service BI toward agent-supported analytics. By combining semantic models with Text-to-SQL capabilities, structured enterprise data can be queried in a context-aware and governed way.
The session outlines architectural considerations, typical challenges, and practical lessons learned. A live demonstration shows how semantic modelling enables reliable natural language interaction with enterprise data while maintaining control and data quality standards.

11:00 AM

CUSTOMER & PARTNER PRESENTATION BY ARETO & FRESSNAPF

Leveraging Snowflake Intelligence Early: Building Agentic AI During Migration

Despite completing only 20% of our warehouse migration to Snowflake our marketing team successfully deployed an agentic AI solution powered by Snowflake Intelligence to address four critical use cases: automated yearly wrap-up mailings, customer care support, data quality checks, and marketing campaign evaluation. This talk demonstrates how organizations can begin realizing value from LLM integration.

       Fressnapf

11:30 AM

BUILD and USE ENTERPRISE-READY DATA AGENTS

This session will show how teams use Snowflake Intelligence to close the gap between insights and action. We’ll highlight anomaly detection as a key intelligence capability and demonstrate how organizations evolve from dashboards to autonomous decisioning.

12:00 PM

LUNCH, NETWORKING & PARTNER EXPO

Talk with your peers, learn about partner offerings, and see more data and AI in action with live demos at the Snowflake booth. To help you stay energized we will be serving a light lunch.

Speakers

Jan Mahler

District Manager, Snowflake

Annika Schanne

Solution Engineer, Snowflake

Dominik Sprenger

Head of Data & AI, Bertelsmann Marketing Services

Matthias Prinzmeier

Data Analyst, Bertelsmann Marketing Services

Axel Stoye

Managing Director, areto gmbh

Stephan Jennewein

Head of Data Platform & Engineering, Fressnapf

Jan Mahler

District Manager, Snowflake

Annika Schanne

Solution Engineer, Snowflake

Dominik Sprenger

Head of Data & AI, Bertelsmann Marketing Services

Matthias Prinzmeier

Data Analyst, Bertelsmann Marketing Services

Axel Stoye

Managing Director, areto gmbh

Stephan Jennewein

Head of Data Platform & Engineering, Fressnapf

Partners

Black DIAMOND

blue square

Event Details

WHEN & WHERE

Königsberger Strasse 100, 40231 Düsseldorf
10 March, 2026

Making AI Real for Business

Register now
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