Global event series
DATA FOR
BREAKFAST
Making AI Real for Business
Berlin
26 March, 2026
Spreespeicher, Stralauer Allee 2
This event has concluded.
ABOUT THE EVENT
Bring agentic intelligence to everyone in your organization
An event series for data and AI professionals
Join us for breakfast and leave the day full of actionable insights and learnings ready to lead your organization in this new era of data and agentic intelligence.
Register now
AGENDA
9:00 AM
REGISTRATION, NETWORKING AND BREAKFAST
Check in, grab some breakfast, talk with your peers, and chat with Snowflake experts and partners.
10:00 AM
KEYNOTE AND DEMO
Hear from Snowflake leaders on how to champion your organization into this next era of enterprise intelligence. See Snowflake in action with live demos.
10:30 AM
CUSTOMER STORY FROM Deutsche Fußball Liga
Democratizing Football Data with Agents.
Professional football data often involves highly complex structures that can be challenging for non-technical stakeholders to navigate and utilize effectively. In this session, we will showcase how the Snowflake Cortex Agent serves as an intelligent interface to bridge this technical gap. Discover how leveraging natural language processing enables any user to unlock deep insights, truly democratizing data across the entire organization.

10:55 AM
CUSTOMER STORY FROM SUMUP
Data for AI @SumUp
Humans and AI Agents are now working together to provide analytics and insights faster than ever. However, there’s a huge challenge in gaining access in a secure, safe and scalable manner. In this session, we will talk about how SumUp’s Data Platform team is building a new agnostic data lake built with Snowflake, Iceberg and Polaris Catalog to prepare for the future.

11:45 AM
CUSTOMER & PARTNER PRESENTATION BY ERWIN HYMER GROUP & INFORM DATALAB [GERMAN]
Multi-ERP, Multi-Wahrheiten, viel Excel
Die Erwin Hymer Group (EHG) suchte einen Weg von fragmentierten Prozessen zu einem belastbaren Datenfundament, um AI Readiness sicherzustellen.

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12:15 PM
BUILD and USE ENTERPRISE-READY DATA AGENTS
This session will show how teams use Snowflake Intelligence to close the gap between insights and action. We’ll highlight anomaly detection as a key intelligence capability and demonstrate how organizations evolve from dashboards to autonomous decisioning.
12:45 PM
LUNCH, NETWORKING & PARTNER EXPO
Talk with your peers, learn about partner offerings, and see more data and AI in action with live demos at the Snowflake genius bar. To help you stay energized throughout the day, we will be serving a light lunch.
HUNGRY FOR MORE? ADDITIONAL SESSIONS:
1:30 - 6:00 PM
[OPTIONAL] SNOWFLAKE PLATFORM TRAINING
This 4-hour platform training (+ breaks) is an introduction to the Snowflake AI Data Cloud. Get a hands-on introduction to the Snowflake platform and learn how to unify, integrate, share and activate previously siloed data with virtually unlimited scalability and concurrency — all for better, faster insights.
Bringing your own laptop is required. A registration for the afternoon event is mandatory (seats are limited) – please use the drop-down in the registration window above.
David Schultze
Sales Director Major Accounts, Snowflake
Ali Gündüz
Solutions Architect, Snowflake
Lukas Jan Stroemsdoerfer
Head of Data & Analytics, DFL Deutsche Fußball Liga
Jake Mongaya
Engineering Manager - Data Platform, SumUp
Bengisu Akkir
Data Engineer, SumUp
Thomas Stanner
Team Lead Business Intelligence, Erwin Hymer Group
OPTIONAL AFTERNOON:
PLATFORM TRAINING
Dive into data, agents and AI on Snowflake
This course is designed for individuals new to Snowflake who are eager to learn and enhance their knowledge of the Snowflake Platform.
During this course, instructors will outline the Snowflake AI Data Cloud architecture and show how to set up your Snowflake instance. This will accelerate your ability to unify, integrate, and share previously siloed data using Snowflake’s virtually unlimited scalability and concurrency.
The course consists of lectures, demonstrations, and experiential labs.
Please use the drop-down in the registration window above to also register for this training (1:30-6 PM). Seats are limited.
Register Now
HIGHLIGHTS
- Summarize Snowflake’s architecture and the role of each component
- Set up and navigate the Snowflake User Interface
- Create database and compute resources
- Define stages and roles
- Load and share data securely
- Optimize performance
Who should attend
- Data and AI professionals who want to get their data estate in a place to get started with Snowflake
- Data Analysts, Data Architects, Data Engineers, Data Scientists, Database Administrators, Developers or IT Managers
IMPORTANT
- Bringing your own laptop is required
- You will be able to complete the training using your free trial account