Enterprise buyers move slowly. Decision-making is complex. Trust must be earned before a single contract is signed. As a startup, you’re navigating all of this while simultaneously trying to grow.

This session opens with a panel of founders and investors who have closed real enterprise deals — sharing candid, first-hand experience of what actually works at the sharp end of enterprise sales.

We then move into dedicated roundtables, where founders get the chance to dig into their current GTM challenges directly with the panelists and their peers — structured around the problems that matter most right now.

This is not a presentation session. We start with a founder and investor panel drawing on real enterprise deals, then break into dedicated roundtables where you’ll pressure-test your GTM strategy with panelists and peers. Come ready to participate — and expect to leave with concrete next steps you can act on immediately.

What we’ll cover

  • Creating urgency in slow-moving enterprise sales cycles
  • Navigating and accelerating budget approvals
  • Breaking through the noise to reach true decision-makers
  • Identifying the real buyer inside complex organizations
  • Establishing trust and credibility as an early-stage company
  • Pricing strategically in the age of AI
Agenda
8:30
Check-in
9:00
Welcome
9:15
Fireside chat
9:45
Claude Code Demo
10:00
Break
10:10
Roundtable: First Round
10:50
Break
11:00
Roundtable: Second Round
11:40
Close
Hosted by: 

 

Speakers
  • Stephan von Perger

    Head of EMEA Startup Partnerships, Anthropic

  • Manal Belaouane

    Principal, HV Capital

  • Emre Talay

    COO & Co-founder, Payrails

  • Sam Edge

    Director of FSI Startups, Microsoft

  • Victor Huerbe

    Principal, Cherry Ventures

Enterprise buyers move slowly. Decision-making is complex. Trust must be earned before a single contract is signed. As a startup, you’re navigating all of this while simultaneously trying to grow.

This session opens with a panel of founders and investors who have closed real enterprise deals — sharing candid, first-hand experience of what actually works at the sharp end of enterprise sales.

We then move into dedicated roundtables, where founders get the chance to dig into their current GTM challenges directly with the panelists and their peers — structured around the problems that matter most right now.

This is not a presentation session. We start with a founder and investor panel drawing on real enterprise deals, then break into dedicated roundtables where you’ll pressure-test your GTM strategy with panelists and peers. Come ready to participate — and expect to leave with concrete next steps you can act on immediately.

What we’ll cover

  • Creating urgency in slow-moving enterprise sales cycles
  • Navigating and accelerating budget approvals
  • Breaking through the noise to reach true decision-makers
  • Identifying the real buyer inside complex organizations
  • Establishing trust and credibility as an early-stage company
  • Pricing strategically in the age of AI

SAVE YOUR SPOT!

Snowflake Berlin, Kemperplatz 1 Mitte D2, Floor 2, Berlin, Germany

Date: April 29, 2026

Time: 08:30 AM CET