IDEN is an industry standards body, established by and for investment managers. It is operated independently of, though stewarded and co-chaired by, Aiviq. This session brings together ETF and distribution-data leaders from the IDEN cohort to work through a shared mechanism for mutual, reciprocal attribution of UCITS ETF business. It is not a commercial data product.

The problem is familiar to anyone running an ETF range. A mutual fund manager has a transfer-agency register and broadly knows its book of clients. Run the same strategy as a UCITS ETF and attribution is opaque. Units settle in street name through authorised participants, market makers, CSDs and platforms, so the issuer sees creations and redemptions at the AP, not who actually holds the fund. For the fastest-growing part of most ranges, distribution intelligence is obscured by construction.

No single firm can see the whole picture. Collectively, the industry can. Members submit their UCITS ETF positions once, in the published IDEN Data Standard, and receive back, for their own funds only, who holds them, attributed to line of business. The work of collecting the data is shared; what each firm does with its own view is not.

Why attend

  • Be a leading voice in positive industry transformation. Help shape the standard rather than adopt it later. The field set, cadence and attribution grain are still open, and the firms in the room decide them.
  • See a working design, not a pitch. The session walks a real solution and a Phase 1 pilot, and flags the decisions still open.
  • Understand data confidentiality. Strict separation means each issuer sees only their own investors’ data, and access is reciprocal, never a sale of records.

How it works

Contribute once, get stewarded separation, on reciprocal terms.

  • Contribute once. A single standardised submission for all third-party issuers, not a survey form per issuer.
  • Strict separation. IDEN Steward, splits the pool so each issuer sees only their own investors’ data, mapped to their own sales files.
  • Reciprocal access. You gain visibility into your funds because you contribute the visibility you hold into others’. Data is exchanged on mutual terms, never sold per record.

Agenda

  • The look-through problem, stated precisely: what an ETF issuer can and cannot see today.
  • Re-cap of IDEN member survey re ETF data for client attribution: confidence, coverage and data-quality priorities.
  • The direct-collect model and its costs, and why repeated bilateral requests burn relationship capital.
  • POC scope ratification: the initial field set, confirmed data contributors and recipients, what a Phase 1 member would submit.
  • The consortium design: a steward-run venue for ETF holdings and trades, giving issuers client and sales attribution in place of bilateral issuer surveys.
  • Data confidentiality: the framework that keeps the venue clean, by design rather than by contract.
  • Next steps
Speakers
  • Greg Glass

    Co-Chair
    IDEN

IDEN is an industry standards body, established by and for investment managers. It is operated independently of, though stewarded and co-chaired by, Aiviq. This session brings together ETF and distribution-data leaders from the IDEN cohort to work through a shared mechanism for mutual, reciprocal attribution of UCITS ETF business. It is not a commercial data product.

The problem is familiar to anyone running an ETF range. A mutual fund manager has a transfer-agency register and broadly knows its book of clients. Run the same strategy as a UCITS ETF and attribution is opaque. Units settle in street name through authorised participants, market makers, CSDs and platforms, so the issuer sees creations and redemptions at the AP, not who actually holds the fund. For the fastest-growing part of most ranges, distribution intelligence is obscured by construction.

No single firm can see the whole picture. Collectively, the industry can. Members submit their UCITS ETF positions once, in the published IDEN Data Standard, and receive back, for their own funds only, who holds them, attributed to line of business. The work of collecting the data is shared; what each firm does with its own view is not.

Why attend

  • Be a leading voice in positive industry transformation. Help shape the standard rather than adopt it later. The field set, cadence and attribution grain are still open, and the firms in the room decide them.
  • See a working design, not a pitch. The session walks a real solution and a Phase 1 pilot, and flags the decisions still open.
  • Understand data confidentiality. Strict separation means each issuer sees only their own investors’ data, and access is reciprocal, never a sale of records.

How it works

Contribute once, get stewarded separation, on reciprocal terms.

  • Contribute once. A single standardised submission for all third-party issuers, not a survey form per issuer.
  • Strict separation. IDEN Steward, splits the pool so each issuer sees only their own investors’ data, mapped to their own sales files.
  • Reciprocal access. You gain visibility into your funds because you contribute the visibility you hold into others’. Data is exchanged on mutual terms, never sold per record.

Agenda

  • The look-through problem, stated precisely: what an ETF issuer can and cannot see today.
  • Re-cap of IDEN member survey re ETF data for client attribution: confidence, coverage and data-quality priorities.
  • The direct-collect model and its costs, and why repeated bilateral requests burn relationship capital.
  • POC scope ratification: the initial field set, confirmed data contributors and recipients, what a Phase 1 member would submit.
  • The consortium design: a steward-run venue for ETF holdings and trades, giving issuers client and sales attribution in place of bilateral issuer surveys.
  • Data confidentiality: the framework that keeps the venue clean, by design rather than by contract.
  • Next steps

SAVE YOUR SPOT!