Deep Sync

Deep Sync is the industry leader in deterministic identity and AI-powered data solutions. Leveraging our 35-year foundation of compiling direct mail-grade datasets, Deep Sync develops data-first technologies that power marketing, measurement, AI, and business intelligence for agencies and brands with our fully deterministic identity graph, privacy-first audiences, comprehensive data solutions, and integrations with leading platforms and cloud providers.

Deterministic Identity

Deep Sync’s identity graph powers seamless activation and translation across channels. Built from the ground up on a framework of direct mail-grade name and postal address information for more than 260 million U.S. adults, our graph is updated weekly. Through fully-deterministic matching, we link online identifiers to consumers and households based on shared personal information. More than 600 consumer dimensions enable enhancement, modeling, and targeting initiatives.

A Focus on Accuracy

Exaggerated audience sizes driven by stale or over-attributed identifiers lead to diluted targeting and reduced performance. Deep Sync focuses on the highest levels of accuracy through the use of real-world individual and household profiles to promote successful outcomes across use cases, including increased addressability, stronger match boosting, and improved model quality.

Innovative Approaches

Our innovations include the first Lookalike Audience capabilities built within Snowflake’s privacy-centric Native App Framework. Deep Sync’s Lookalike Audience Native App utilizes AI and machine learning approaches to generate demographically focused consumer profiles where matches can be made between the user's first-party data and our deterministic identity graph. These profiles inform the selection of consumers in the prospect universe with similar demographic attributes in the closest geographic distance to your current customers.

For additional information, please visit www.deepsync.com.