Voice of the Customer w/ AISQL & Snowflake Intelligence

Voice of the Customer is a framework that leverages Snowflake's AISQL capabilities to turn unstructured call transcripts, chat histories, customer support tickets, and feedback data into usable data points. These data points provide valuable signal for product improvement, customer churn modelling, and proactive customer outreach.

With Snowflake Intelligence, you can use natural language to uncover meaningful insights like what topics customers most frequently mention, or how review sentiment changes over time for a given location.

Turn unstructured data into better products, better customer retention, and better marketing with Voice of the Customer.

Agenda

Easily turn unstructured data into actionable insights with Snowflake AISQL functions, including AI_CLASSIFY, AI_SENTIMENT, TRANSLATE, and AI_AGG

Add business context to your data using Semantic Views

Build a Cortex Agent that can orchestrate across multiple tools

Uncover customer and operational insights with natural language using Snowflake Intelligence