Media and Advertising AI + Data Predictions 2026

The forecast for the new year? A blizzard of innovation. Our predictions spotlight two major forces disrupting the 2026 data ecosystem: the rise of agentic AI and the necessity of a composable tech stack that can respond to market and industry changes in real time.

But the real flurry of change is within the market itself. Agencies, publishers, ad standards, and even the open web are entering a new era that rewrites everything you thought you knew.

Join ADWEEK and Snowflake for our annual predictions webinar, where we’ll break down these challenges and show you how to turn them into business opportunities.

What you’ll learn:

• How agentic AI transforms automation and decision-making for smarter data strategies
• Why a flexible data infrastructure is critical for staying competitive in 2026
• Why composability drives resilience in fast-changing tech and marketing landscapes