Is Your Customer 360 Actually AI-Ready?
Thought Leadership

Is Your Customer 360 Actually AI-Ready?

29APR

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Most organizations fall into one of two camps: they're early in their customer 360 journey and plan to figure it out later, or they built something years ago and believe it's good enough. But in the AI era, both approaches hit the same wall. Traditional customer 360s weren't designed for the pace and intelligence of today's business demands: real-time personalization, predictive automation and AI-driven decisions across every customer touchpoint.

Without an AI-ready foundation, you're either slowing future growth or watching your existing investment deliver diminishing returns just as expectations skyrocket. This session reveals what an AI-ready customer 360 actually looks like and how to get there.

You'll gain:
 

  • A live demo showing AI-ready customer 360 outcomes in action

  • Real examples from leading consumer goods, retail and financial services organizations

  • A maturity framework to assess where you are today and identify your next steps

  • Clarity on whether to build, evolve or rebuild no matter your starting point

 

Speakers

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Eddie DrakeIndustry Principal for Marketing and Advertising - Regulated Industries, Snowflake
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Ryan WatsonIndustry Principal for Marketing and Advertising - Retail, Consumer Goods, Snowflake
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Jennifer FleckSr Director, Integrated Solutions, AI & Data Strategy, Blend
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Florian DelvalProduct Marketing Principal for Marketing and Advertising, Snowflake