Is Your Customer 360 Actually AI-Ready?
Live Webinar

Is Your Customer 360 Actually AI-Ready?

24MAR

Register Now

Many organizations approach customer 360 from one of two places:

Either they’re early in the journey and assume they’ll figure it out later, or they believe they’ve already built something good enough and moved on.

In the AI era, both paths lead to the same problem: a customer 360 that can’t keep up with what the business now demands.

As consumer goods, retail and financial services organizations push harder on personalization, efficiency and intelligent automation, customer 360 becomes more than a data project. It determines whether you can support AI-driven decisions, deliver trusted experiences, and coordinate action across the business to drive real outcomes.

Without an AI-ready foundation, early-stage teams risk slowing future growth and making AI harder to adopt later. And for mature teams, traditional customer 360s often hit a ceiling, delivering diminishing returns just as expectations rise.

In this session, we’ll explore what it really means to have an AI-ready customer 360. You’ll see a short demo that brings the outcomes to life, learn how leading organizations across industries are evolving their approach, and use a practical maturity framework to understand where you are today — and what comes next.

Whether you’re building your first customer 360 or questioning what’s left to improve, this conversation will help you move forward with clarity.

Reserve your spot today!

 

Speakers

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Eddie DrakeIndustry Principal for Marketing and Advertising - Regulated Industries, Snowflake
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Ryan WatsonIndustry Principal for Marketing and Advertising - Retail, Consumer Goods, Snowflake
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Jennifer FleckSr Director, Integrated Solutions, AI & Data Strategy, Blend
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Florian DelvalProduct Marketing Principal for Marketing and Advertising, Snowflake