Snowflake Openflow in Action: Building a Complete Customer 360

Providing superb customer experiences in the age of AI demands a complete, trusted view of customer data, across every system and touchpoint. In this live webinar, you’ll see how Snowflake Openflow, Snowflake’s native data integration capability, makes it possible.

Learn how to rapidly ingest, unify, and operationalize data from both cloud and on-premises sources to power a holistic Customer 360, without complicated infrastructure or brittle pipelines.

This session is ideal for Data Engineers and Architects who want to:
 

• Simplify and standardize data ingestion into Snowflake

• Handle diverse data sources, including on-premises databases and unstructured data

• Build reliable, future-proof pipelines that scale with evolving business needs

What You’ll Learn

In this webinar and live demo, you’ll see an end‑to‑end Openflow ingestion pipeline on Snowflake and learn how to:
 

• Address data source diversity
  Connect structured data from an on-premises PostgreSQL database and unstructured data from a cloud-based AWS SFTP source into Snowflake.

• Configure Openflow step by step
  Walk through how to set up Openflow for a practical Customer 360 use case, from source configuration to target design.

• Implement Change Data Capture (CDC)
  Watch a simple, real-world CDC scenario for operational data and learn how Openflow keeps your customer data fresh and in sync.

• Understand the complete data flow
  Follow the full journey from source systems, through Openflow, into a ready-to-consume analytics layer using Dynamic Tables in Snowsight.

• Choose the right Openflow connectors
  Get clear guidance on which connectors are Generally Available (GA) so you can build on fully supported capabilities with confidence.