Building an Agentic Customer Growth Engine with Snowflake & Braze

Every multi-brand, multi-market business is asking the same question: how do we get ready for an agentic, AI-driven future? The answer starts before AI. It starts with unifying customer data across every brand, market and channel you run.

This session brings together four people building that future for real. Thierry Sequeira, CEO of Massive Rocket, opens with a five-step method for turning customer data into a growth engine, built from 200+ CRM implementations. Whitnee Hawthorne, Global Head of Travel and Hospitality at Snowflake, on why an agent is only as smart as the data it can reach, and why multi-brand businesses fragment their intelligence without ever meaning to. Mary McGroarty, Manager of Customer Success at Braze, on turning unified data into real-time, always-on engagement instead of one-off, batch-and-blast campaigns. And Nicola Keane, Director of Customer & Loyalty Growth at Yum!, closes with a real-world view on what unifying data across brands and markets actually took.
 

What you'll take away

• Why unifying data comes before anything agentic or AI-driven
• A five-step method for turning data into a growth engine
• How real-time engagement replaces one-off, batch-and-blast campaigns
• Yum!'s real-world view on unifying data across brands and markets
   

Agenda at a glance

• The challenge: Set the stakes and the method
• The foundation: The prerequisite: why unification precedes agentic
• The activation payoff: How unified data enables real-time engagement
• Real-world view: The proof: what it took in production
• Live Q&A: Proof of engagement, open Q&A