Governing the agentic enterprise

The marketing ecosystem has moved beyond simple data collection. We have entered the era of the Agentic Enterprise, where the data stack serves as the engine for autonomous AI agents that can reason, plan, and execute. 

In this webinar, we unpack the latest Modern Marketing Data Stack report to provide a strategic roadmap for this transition. We move past the AI hype to explore how leaders are re-architecting their stacks to support autonomous workflows while maintaining rigorous control. 

Key Discussion Points: 

• The Agentic Evolution: Shifting from "AI-enabled" tools to autonomous systems that execute complex marketing strategies. 

• The New Governance Mandate: Building the "trust layer" required to let agents operate across your stack without compromising security or privacy. 

• Bridging the Strategy Gap: Identifying the critical infrastructure updates needed to scale AI reasoning and decision-making. 

Join us for a first look at the 5th edition of the Modern Marketing Data Stack report, marking a milestone anniversary for this annual event.