EMEA DCP Partner Webinar

Join us for an essential business update on the Snowflake Marketplace, tailored for ISV and data providers within Snowflake’s Partner ecosystem. This session will explore the Marketplace's role within the AI Data Cloud and provide a deep dive into monetisation and business models. We will analyse commercial patterns for Data Products, Connected Apps, and Native Apps, reviewing packaging and pricing options (subscriptions, usage-based, tiers), and demonstrating how Marketplace Capacity Drawdown (MCD) can accelerate deals.

The update will also focus on actionable Go-To-Market (GTM) motions. We will detail ideal "partner + Snowflake + customer" patterns for Co-Sell and Co-Market success, including simple playbook examples to drive repeatable use cases. Finally, the session will equip you with critical talking points, outlining how the Snowflake Marketplace differentiates itself from other vendor marketplaces.

Agenda

0–5 min | Welcome & Objectives

5–12 min | What Is the Snowflake Marketplace & Why It Matters

12–20 min | Monetization & Business Models for Partners

20–30 min | GTM Motions: Co‑Sell & Co‑Market with Snowflake

30–38 min | Marketplace Landscape

38–43 min | Q&A and Next Steps for Attendees

43–45 min | Wrap‑Up