CUSTOMER 360° VIEWS
Break down data silos, enrich customer profiles, and enhance customer data governance.
One Platform for All Data
Regardless of source, format, or integration method.
Refine segmentation to personalize campaigns
Augment customer profiles with relevant third-party data from Data Marketplace
Enable regulatory compliance
Easily govern data access and apply security measures to reduce risk of breach from data copies
We have been able to optimize our marketing spend and bidding algorithms by providing more granular, timely access to data using the Data Cloud.
Director of BI and Engineering
ALIGN ON A SINGLE SOURCE OF TRUTH
WITH THE DATA CLOUD
For too long, marketers have had to stitch together their single view of the customer, resulting in excess time and costs spent on manual efforts with minimal results that don’t scale.
With the Data Cloud, marketers are able to bring together their customer data with critical operational data sets such as sales, CRM, customer enrichment, and more.