Marketing Analytics_header_2022_08_15_ENG

Snowflake for

Marketing Analytics

Rely on the Snowflake Data Cloud to unify your fragmented data, deliver superior customer experiences, maximize return on marketing and advertising investments, and drive long-term growth.

THE MODERN MARKETING DATA STACK

Discover the tools and technologies customers are using to enhance marketing data analytics and more accurately measure performance and ROI. This report identifies leaders and “ones to watch” across the 10 capabilities that compose today’s marketing data stack. Findings are based on usage patterns from over 8,000 Snowflake customers.

WHY SNOWFLAKE

for marketers

Deliver Holistic Insights, Faster

Seamlessly integrate the full breadth of customer data to power your marketing analytics. Leverage structured and semi-structured data from internal and external sources, across channels, and in real time.

Know and Serve Your Customers

Access and activate near-unlimited first-, second-, and third-party data to power your segmentation models, recommendation engines, and other artificial intelligence (AI) and machine learning (ML) investments, so you can deliver relevant, accurate, timely, and consistent customer engagements.

Increase Your Marketing and Advertising ROI

Easily execute continuous analytics in real time, so data can reveal which of your engagements across a multitude of channels drive the greatest impact. Make decisions and take action in the moment to engage customers with messaging and offers they desire, thereby increasing customer acquisition and loyalty.

Marketing Analytics

Partners

Data Collection

Identity & Onboarding

Analytics

Customer Data Platforms

Customer Engagement Platforms

Machine Learning & AI

find a partner

Why top marketers

choose the Data Cloud

Snowflake enables us to pull all of our campaigns across media channels into one place and evaluate in near real-time what is really working and what we can improve.

Vaibhav Kulkarni

Head of Engineering and Data Science, PepsiCo

Data sharing on Snowflake dramatically reduces data latency, improving the quality of our segmentation models and the impact of personalization in our campaigns.

Mateusz Zwieniecki

Senior Data Scientist, Asics

Snowflake enables us to create a 360-degree view of our merchants, dashers, and customers, enabling our teams to take a data-driven approach to growth.

Marta Vovchenko

Director of BI and Engineering, Doordash

Data driven

Marketing customers

MARKETING

Use Cases

Customer 360

Single Source of Truth

Eliminate data silos and build your data-driven marketing foundation by joining all your customer, marketing and campaign data with the full breadth of your enterprise data.

Profile Enrichment

Access data from trusted partners on Snowflake’s Marketplace to build your customer 360 without data movement or copies.

Identity Resolution

Resolve identity directly where your data lives by stitching profiles together natively in Snowflake.

PERSONALIZATION & CUSTOMER EXPERIENCE

Modern Customer Data Platforms and Activation

Operate from a single source of truth across the organization and leverage leading activation platforms to deliver the most personal and impactful experiences for customers.

Audience Planning & Segmentation

Power micro segmentation with AI and ML in Snowflake using interactions between a broad set of data points from your single source of truth.

Optimize Advertising Effectiveness

Reach your desired audiences and maximize return on advertising spend (ROAS) with Snowflake.

ANALYTICS & MEASUREMENT

Marketing Analytics

Deepen the understanding of customer journeys across devices, platforms and web properties to sharpen decision-making and improve marketing ROI.  

Attribution

Assess the impact of campaigns and attribute credit to specific channels or touchpoints with AI and ML natively in Snowflake to drive ROI.

Data Clean Rooms for Collaboration

Discover the unique, secure, multiparty computation capabilities of the Data Cloud—including data clean rooms—for solving identity resolution, attribution, and measurement.

EXPLORE THE DATA CLOUD

FOR MARKETING

WAYS TO

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Start Your 30-Day

Free Trial

Try Snowflake free for 30 days and experience the Data Cloud that helps eliminate the complexity, cost, and constraints inherent with other solutions. Available on all three major clouds, Snowflake supports a wide range of workloads, such as data warehousing, data lakes, AI and machine learning.

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