Marketers need to resolve customer identities from fragmented data points in order to segment and personalize each engagement. With the deprecation of third-party cookies, businesses will need to rely on their own first-party data to build customer profiles. In this session, learn from Sugata Mukhopadhyay, CTO at Tripadvisor and Osi Peters, Head of Data Science at Tripadvisor on how to leverage customer data platforms and the Data Cloud to:

• Create and enrich customer profiles

• Launch personalized engagements across channels at scale

• Measure the impact of your campaigns and improve them over time

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