Snowflake Helps Zeta Global Build the Scalable Enterprise Marketing Platform of the Future

Zeta Global leverages unique proprietary data to help marketers acquire and grow customer relationships at scale. Their Data Cloud data set is the world’s third largest, containing 2.4 billion+ probabilistic profiles, 750 million permission-based identities, and 650+ AI-derived intender audiences. To enable audience segmentation in real time, Zeta ingests and analyzes large amounts of demographic, behavioral, location, and transactional data.