ActiveCampaign: Powering Platform Analytics for a Hypergrowth SaaS Product

ActiveCampaign provides a SaaS platform that helps businesses go beyond marketing automation to meaningfully engage with their customers and optimize their customers’ experiences. Platform features include email marketing, CRM, marketing automation, and messaging. ActiveCampaign customers in industries such as ecommerce, SaaS, higher education, and digital agencies, use the platform in their sales, marketing, and customer success teams.