Snowflake Connect: AI on January 27

Unlock the full potential of data and AI with Snowflake’s latest innovations.

Feature

Snowflake Openflow

Move data effortlessly and scale with confidence for all your integration needs, in one single platform. 

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Platform diagram

Free up data movement

Get ultimate interoperability with any connector your business demands.

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Lay the groundwork for AI

Unlock ETL pipelines to empower AI agents to make decisions at machine speed, leaving no data behind.

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Scale across the enterprise

Build scalable, enterprise-ready integration with flexible deployment, data observability and governance.

Build with limitless interoperability

Connect data from any source to any destination

  • Facilitate open and interoperable architecture. Move data to data lakes and lakehouses, and easily adapt to new industry standards like Apache Iceberg.

  • Unify structured and unstructured, batch and streaming data movement into one platform with connectors across SaaS, OLTP databases, event streams, files storages and much more.

  • Radically simplify and speed up data integration development with hundreds of out-of-the-box connectors and processors. 

  • Build custom connectors in minutes and run seamlessly on Snowflake’s managed platform thanks to an inherently open and extensible foundation.

Openflow connector library on Snowflake
Illustration of connectors on Snowflake

Empower AI

Turbocharge ETL for AI

  • Work with multi-modal data directly from the source, including SharePoint, Slack, Box and Google Drive.

  • Comply with source system access control list (ACL) and carry consistent user permissions with the source. 

  • Communicate in near-real time and bi-directionally with streaming and continuous data movement (via HTTP listeners and publishers).

  • Built-in Snowflake Cortex capabilities can parse and pre-process the unstructured files before writing to Snowflake —  all in one platform.
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Simplify operations

Scale with confidence

  • Get full control over where your integration pipelines run with ease of use, governance and transparency.

  • You decide where to deploy integration pipelines: via Snowflake-managed infrastructure or bring your own cloud (BYOC) within your VPCs closer to where your source systems are. 

  • Reduce operational burden no matter where your pipeline is deployed.

  • Know where your data and pipelines come from — and what happens to them — every step of the way thanks to full data lineage.

  • Get enterprise-grade governance including advanced RBAC.

Screenshot of an integration pipeline on Snowflake
Illustration of connectors on Snowflake

Unify the world's most critical business data

Connect Snowflake to all your systems of record natively

Unify data from your transactional databases, enterprise resource planning, customer relationship management, and other crucial systems directly into Snowflake to remove silos and power AI-ready analytics across the business.

Openflow’s open and extensible architecture supports hybrid deployment and hundreds of ready-to-use connectors, so you can integrate new sources quickly while retaining flexibility in your broader data stack.

Snowflake Openflow Overview

Openflow diagram

Powered by open source

Openflow supercharges Apache NiFi with enterprise-ready governance, security, deployment flexibility and observability. 

Openflow connectors

Highly curated, managed, secured and governed against source systems, Openflow connectors are easily extensible and customizable with processor components.

Openflow Service and API

Openflow service and API runs in Snowflake as a managed service, allowing you to provision and manage data pipelines easily with an intuitive UI. Get a unified user experience with deep observability, including real-time monitoring and alerts, DAG visualization and refresh history information.

Deployment and runtime

Run the Openflow connectors and pipelines in the environment. You can execute in your own VPC via bring your own cloud (BYOC) deployment, generally available on AWS, or Snowflake deployment, managed with Snowpark Container Services (SPCS), generally available on AWS and Azure.

Openflow Partners

Global

North America

EMEA

APJ

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Snowflake Openflow

Frequently Asked Questions

Find answers here about Snowflake Openflow features, Apache NiFi, and how it can streamline your data pipelines.

Snowflake Openflow is a managed integration service built on Apache NiFi. It's designed to connect virtually any data source to any destination, supporting structured and unstructured data and running in your own cloud environment for complete control.

Snowflake Openflow is built on Apache NiFi, leveraging its robust data flow capabilities. This means you can use familiar NiFi processors and controller services alongside Snowflake-specific components. These components include advanced governance and control, observability and the option to run and deploy integrations in your cloud or via Snowflake Deployment with Snowpark Container Services. Both of these services are managed by Snowflake.

Openflow is designed to handle a wide array of data, including structured, semi-structured, and unstructured (text, images, audio, video, sensor data). It offers connectors for various SaaS platforms (e.g., Google Ads, Meta Ads, SharePoint, Box), databases (MySQL, PostgreSQL), streaming services (Kafka, Kinesis), and more.

Openflow facilitates the near real-time ingestion of multimodal and unstructured data from sources like Google Drive or SharePoint. The connectors provide built-in capabilities to extract, preprocess (using Snowflake Cortex LLM functions), load and activate unstructured data directly in the ETL pipeline. This makes the data readily available for AI processing and applications, such as building "chat with your data" experiences using Snowflake Cortex AI.

Snowflake Openflow is a managed service that offers customers options to run their deployment via Bring Your Own Cloud (BYOC) or via Snowflake Deployment with Snowpark Container Services (SPCS). BYOC runs the integration within your own cloud environment — currently available in AWS commercial regions and deployed in your Virtual Private Cloud (VPC). This gives you more control over your data and network; Snowflake manages the Openflow service itself, including the UI, observability and APIs for deploying and managing runtimes. With Snowflake Deployment (generally available on AWS and Azure), all deployments and runtimes are managed by Snowflake.

As of November 2025, Snowflake Openflow BYOC is generally available on all AWS commercial regions and Openflow Snowflake Deployment is generally available on all AWS and Azure deployments.

Where Data Does More

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