REPORT
CDO's Guide:Measuring AI's Business Value
Learn best practices for proving the promise of AI’s ROI
Every aspect of a data strategy is about driving business success with any enterprise’s most powerful asset — its data. This report picks the brains of more than a dozen current chief data officers to find out:
How they are measuring the effectiveness of their AI strategies
How they communicate value to drive further investment
How metrics fit into each step of the adoption cycle
Why tech–business partnerships are more important than ever
HOW AI LEADERS BRINGEVERYONE TO THE TABLE
Today’s technical teams partner with, rather than serve, business organizations. That’s not new — but with AI, the stakes are higher, so we asked data executives how they uplevel their execution through cross-training and collaboration.
“The business is not the ‘customer.’ Business and data or digital leaders are peers.”
Kaoutar Sghiouer
DRIVING BUSINESSFOR MEASURABLE ROI
Nothing drives technology adoption like need. Successful CDOs tell us they look for problems to solve, rather than simply roll out unsought AI initiatives.
“Find someone with their head burning. They will be your pilot project and your future evangelists.”
Heblon Barbosa
MEASURING THE FULL AI JOURNEY: KEY METRICS FOR EACH ADOPTION STAGE
Data executives detail the process of adopting new technologies like gen AI, and underscore the importance of measuring success across the four key stages: experimentation, operationalization, expansion and transformation.
“The importance of value measurement increases across the phases of technology adoption.”
Mercedes Pantoja
WINNING CDOS KEEP THEIR EYESON THE ULTIMATE BUSINESS PRIZE
Business value is not derived from a single metric. CDOs describe how they combine measurements of cost and gain to create a holistic picture of AI’s bottom-line contribution.
“The role of the CDO today is to build systems that consistently translate data into results and guide the organization in measuring, learning and adapting along the way.”
Anahita Tafvizi
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