[BUILD] for Advertising, Media & Entertainment

In the rapidly evolving advertising, media and entertainment landscape, the ability for organizations to tap into the transformative power of data and AI is critical to enabling essential audience personalization and content monetization workflows. 

From aggregating and analyzing unstructured audience data to creating AI-ready advertising and monetization opportunities and democratizing data intelligence across your organization, AI has never been more instrumental to driving true business outcomes. 

In this BUILD for Advertising, Media & Entertainment session, you will learn how to leverage the latest in data and AI to build the future of audience and content experiences:
 

• Transform your end-to-end data platform to leverage the latest advancements in AI
• Connect all data assets, including unstructured data, for the most complete audience views
• Create personalized audience experiences with agentic AI

Agenda

10 - 10:30
Transform my data platform to leverage the latest advancements in AI
Demo: Sub-Second Analytics with Snowflake's New Interactive Tables and Warehouses

10:30 - 11
Connect all data assets for the most complete audience views
Demo: Transform unstructured data from a complex challenge into competitive advantage

11 - 11:30
Create personalized experiences with agentic AI
Demo: Lights, Camera, Action: Snowflake Intelligence