Spectrum Reach
ONE PLATFORM. ALL YOUR WORKLOADS. NO DATA SILOS.
Execute your full marketing lifecycle — from intelligent planning and activation, to granular measurement and attribution — all on a single highly governed, easy-to-use platform.
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Spectrum Reach, connect with your Snowflake team!
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Your Snowflake Team
An Easy, connectedand trusted platform
Easy
Build gen AI applications directly in SQL or via APIs. Query multimodal data, orchestrate data agents and explore insights.
connected
Easily connect, unify, and enrich your unstructured and structured data with live access to 750+ businesses and data providers, ensuring full interoperability via open standards.
Trusted
Govern and protect data with industry-leading security. Use AI and LLMs within Snowflake's security perimeter with built-in policies, access controls, and end-to-end observability.
Build a connectedfuture with ai
Easily analyze your unstructured data, build data agents and create ML workflows using a comprehensive suite of AI services, all within the same secure and governed environment as your data.
THE MARKETING ECOSYSTEMIS BUILT ON SNOWFLAKE
Enrich with data and identity
Expand first-party data sets with second- and third-party data. Reach customers through additional channels and personalize their experiences.
Plan more strategically
Build a strategy for collaboration and partnerships to decide where to spend ad budget. Identify the most relevant audiences and collaborate directly with media owners or platforms.
Activate more effective campaigns
Safely plan and execute audience-based campaigns across paid media channels. Remove audiences from paid media ads to reduce wasted spend and lower customer acquisition costs.
Measure and optimize
Quantify the incremental revenue each campaign drives. Optimize ad exposure levels to help prevent audience fatigue.
Privacy-First Collaboration With Snowflake Data Clean Rooms
Enable secure collaboration on sensitive data with partners and customers through AI-powered clean rooms that are built for business and technical users alike.
Campaign Intelligence
Prove the business value of your marketing campaigns by breaking down data silos and unifying your advertising and marketing data from virtually any source in a single, governed and scalable platform.
Customer 360
Unify all your customer data with the rest of your enterprise data, preserve customer privacy, resolve identities natively, and enrich profiles to build a robust data-driven marketing foundation.
Measurement
Drive ROI by assessing the impact of campaigns and attributing credit to specific channels or touchpoints with AI and ML natively in Snowflake.
ML-Driven Pipeline Forecasting
Break down silos and use AI and machine learning for accurate, actionable, real-time B2B sales pipeline forecasts in GTM planning.
Modernizing Customer Data Platforms (CDPs)
Modernize your customer data platform (CDP) architecture with Snowflake, and empower marketers to operate from a single source of truth. Leverage leading activation platforms to deliver the most personal, impactful experiences for customers faster.
