In 2020, business changed drastically for retail and consumer packaged goods (CPG) companies while pandemic-related lockdowns led to restricted access to in-store shopping and shoppers flocked to ecommerce. As buying behavior continues to change, it will be even more important for companies to leverage data as a competitive advantage.
Yet, where does the retail industry stand in data evolution? To this end, researchers from The Economist surveyed retail executives to learn about their attitudes, progress, and aspirations for leveraging data.
Download Retail Leveraging Data Amid Disruption to:
- Benchmark your own data practices and priorities against those of other retail and CPG organizations
- Learn what retail and CPG leaders rank as the biggest opportunities for data-driven insights
- Discover how the industry is dealing with COVID-19 challenges to meet rapidly changing demand patterns