COVID-related lockdowns left consumers in 2020 hungry for entertainment, adding new heat to the competition between providers for audience time and attention. Moving forward, data will be even more critical to engage customers and capitalize on changing consumption preferences.
Yet, where do media, advertising, and entertainment companies stand on data usage and evolution? This is the topic of a report developed by The Economist. Researchers surveyed executives to learn about their attitudes, progress, and aspirations for converting data into business value.
Download Making the Most of Data in Media to:
- Benchmark your own data practices against those of other media organizations
- Learn how other entertainment and media executives rank the biggest business opportunities in data
- Discover why machine learning and AI are ranked as top priorities, and learn how organizations plan to improve their capabilities
