Welcome to the BI Analytics School!

Speakers: Cindy Na, Senior Manager, Product Marketing, Snowflake

This session from Snowflake Summit will review general best practices and recommendations when using some of the most popular Business Intelligence (BI) partner tools with Snowflake, including: 1) Imports / extracts vs. direct query / live SQL pushdown. 2) Optimizing warehouses for performance (compute). 3) Optimizing storage for performance, including Iceberg tables, dynamic tables. 4) Recent findings from customer "health checks."

Speakers: Keith Smith, Principal Value Engineer FinOps, Snowflake

Read this blog to learn how Snowflake's new semantic views offer a powerful way to bridge the gap between raw data and business understanding. By allowing you to define and store business metrics and entity relationships directly within Snowflake, these views provide a consistent and unified layer whether you’re using Snowflake Cortex Analyst, Snowflake Intelligence, BI tools or even direct SQL queries, guaranteeing accurate and performant results across diverse user interfaces — including partner integrations with Hex, Omni and Sigma.

See how Sigma users can access semantic views just as they would access physical tables in the warehouse — through an intuitive, spreadsheet-style interface. Your end users never need to know whether data is coming from a physical table or the semantic view; instead, Sigma abstracts away all the complexity and acts as an interface to your warehouse. All dimensions from your semantic view map one-to-one with columns in Sigma, and all of your metrics in your semantic view map one-to-one with metrics in Sigma.

Speakers: Sully Clark, Partner Engineer, Sigma

Learn how Hex now integrates directly with Snowflake semantic views. With Hex Semantic Model Sync, you can define your semantic views in Snowflake and ingest them seamlessly into Hex — making it easier for both data and business users to confidently explore data and speed up analysis with Magic AI.

Speakers: Gabe Flomo, Developer Advocate, Hex

Explore how Omni lets users analyze Snowflake semantic views and other objects with Excel functions, AI, SQL, or point-and-click – intuitive tools that meet users where they're at. Teams can go one step further and push new metrics they create back to Snowflake via API, while Omni's developer features like schema refresh and content validation keep everything in sync as views evolve. Teams get the best of both worlds – fast, easy data exploration and semantic views that keep pace with the business.

This lab and demo explores how to overcome the challenges of data fragmentation and "hallucinations" in AI-powered BI by building a robust semantic layer and single source of truth. We'll introduce the concept of Semantic Views in Snowflake as a native database object for storing and standardizing business logic, metrics, and dimensions.

Unlock the full potential of your financial data with the integrated power of Looker and Snowflake. This demo illustrates a comprehensive approach to portfolio analysis, providing near real-time insights and deep, granular data exploration, showing historical performance and asset allocation. You will also learn how to gain immediate answers by asking questions in everyday natural language.

Speakers: David Lomelin, Cloud BI Customer Engineer, Looker

Analyze your loan portfolio, create tailored scenarios, and run simulations to evaluate potential impacts on capital ratios and expected losses. Plus, adjust model coefficients and assumptions to align with your bank's actual data.

Speakers: Greg Bonnette, Field CTO

Customers have more choice than ever where to save or invest their money—as a result, the competition and inflows/outflows of assets under management (AUM) have increased significantly. Banks, investment managers, and fintechs need better, faster insights on AUM and granular transactions. This demo showcases how business leaders and customer-facing employees can get better insights through agentic analytics on live Snowflake data, powered by Cortex, so they can be empowered to proactively take action with customers and grow AUM.

Speakers: Katrina Berke, Solutions Engineer, ThoughtSpot

Discover how Domo and Snowflake transform regulatory reporting and compliance for financial services professionals. This demo highlights how integrating critical data points provides a comprehensive view of the mortgage process, enabling smarter decisions and ensuring adherence to fair lending practices. Realize the power of actionable insights to streamline operations and drive compliance with ease.

Speakers: Kristine Friday, Principal Business Consultant, Domo

Unlock the full potential of your healthcare data with the integrated power of Looker and Snowflake. This demo showcases a comprehensive approach to optimizing hospital inpatient and outpatient operations, patient oucomes, and resource allocation, providing near real-time insights and deep, granular data exploration. You will also learn how to gain immediate clinical and operational answers by asking questions in everyday natural language.

Speakers: Evy Shen, Cloud BI Customer Engineer

Streamline patient cohort definition and clinical trial recruitment by replacing fragmented, manual workflows with a powerful, end-to-end data application. Leveraging Snowflake Cortex and write-back capabilities, Sigma can help optimize processes, support compliance, and drive cost savings by accelerating time to market.

Speakers: Greg Bonnette, Field CTO

Discover how healthcare and life sciences professionals can harness the power of data to improve patient outcomes. This demo shows how Domo and Snowflake work together to integrate disparate data sources, enable AI-driven risk models for early detection, and deliver real-time analytics on patient care and operational efficiency. Experience the future of healthcare innovation with a seamless, data-powered approach to decision-making.

Speakers: Colt Sellers, Sr. Solutions Architect

In this video, Alex showcases the newly released Strategy Mosaic to build an AI-powered data model with a live connection to Snowflake data. Take advantage of Snowflake's robust live-querying capabilities alongside Strategy Mosaic's unified governance to truly unlock your enterprise data, enabling your team to get better insights faster than ever before.

Speakers: Alex Westman, Associate Sales Engineer

Learn how to optimize inventory and supply chain management by leveraging the combined power of Snowflake and Tableau. In this demo, we'll walk through how to build dashboards to analyze your Snowflake data and explore how to get insights using natural language.

Speakers: Madeline Lee, Product Manager

Empower manufacturing teams with real-time analytics for complex manufacturing operations by unifying IT and OT data into a unified digital environment. Learn how users can easily monitor KPI indicators, investigate issues with natural language queries, and leverage agent-based productivity forecasting.

Speakers: Greg Bonnette, Field CTO

Unlock the full potential of your manufacturing, shipping, and logistics data with the integrated power of Looker and Snowflake. This demo illustrates a comprehensive approach to optimizing supply chain operations, providing near real-time insights and deep, granular data exploration. You will also learn how to gain immediate operational and analytical answers by asking questions in everyday natural language.

Speakers: Zach Aragosa, Cloud BI Customer Engineer, Looker

Discover how your supply chain can predict and prevent issues before they arise. In this demo, you'll learn how to use Snowflake Cortex and Domo to build intelligent agents that monitor temperature-sensitive pharmaceutical shipments, prioritize risks, and take proactive actions in real time. Unlock a smarter, faster approach to supply chain management, powered by data and AI.

Speakers: Braxton Fullenkamp, Principal Solution Consultant

Make data-driven decisions that optimize operations, enhance customer experiences, and drive profitability. Learn more about Microsoft and Snowflake's partnership href="http://snowflake.com/en/why-snowflake/partners/microsoft" target="_blank">here, and learn how to use Direct Query Mode in Power BI—referenced in the demo—here.

Speakers: Chris Webb, Principal Program Manager, Microsoft

Learn how to create simple, governed workflows like submitting and approving sales forecasts. Plus, walk through how teams can streamline collaboration and enforce business rules directly on the platform.

Speakers: Teresa Li, Solutions Engineer

Stockouts are one of the biggest problems in Retail and Consumer Goods (RCG) due to supply chain disruptions, inefficiencies, fast evolving customer tastes, geopolitical issues, and now tariffs. Retailers lose $1 trillion in sales every year, not including the less tangible impacts on customer satisfaction, loyalty, sustainability, and more. This demo showcases how ThoughtSpot & Snowflake customers are solving this problem using agentic analytics, powered by Cortex, to empower business leaders in Merchandising, Inventory Planning, and Supply Chain Management to achieve positive business outcomes like incremental sales, higher average order value, improved customer loyalty, and enhanced employee productivity.

Speakers: Charlie Birch, Solutions Engineer

In this demo, we’ll explore how retail analysts can analyze return on ad spend (ROAS) using Metabase and Snowflake. By joining Snowflake’s scalable data platform with Metabase’s dashboards, we make it easy to go from raw ad data to high-impact decisions.

Speakers: Matthew Hefferon, Developer Advocate, Metabase

Explore how Snowflake and Amazon QuickSight work better together to deliver fast, scalable insights on OTT platform performance and social media sentiment. Learn how to connect, analyze, and visualize large-scale streaming data in real time—without complex infrastructure.

Speakers: Ankit Mathur, Solutions Architect, AWS

Discover how media and entertainment professionals can improve audience engagement and content performance. This demo shows how Domo and Snowflake seamlessly integrate data sources to deliver AI-driven insights, enabling you to analyze ad campaign effectiveness and gain a clear understanding of audience behaviors. Explore how real-time analytics empower you to refine audience strategies, measure what resonates, and drive meaningful improvements in engagement and content success.

Speakers: Jamie Morrison, Sr. Solution Architect, Domo

Omni and Snowflake keep your studio moving at the speed of play – surfacing insights from billions of events, automating alerts, and standardizing DAU, retention, and monetization metrics across every team.