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This is a six track, self-paced course to help you learn how marketing teams use Snowflake to tackle today’s challenges of signal loss, the emergence of AI and data fragmentation. Explore the six tracks as outlined below to gain a comprehensive understanding of the Snowflake AI Data Cloud for Marketing.
Snowflake AI Data Cloud for Marketing 101
The Snowflake AI Data Cloud for Marketing: Step into the Future of Data-Driven Marketing with Confidence
Length: 42 Minutes
Hear how the Snowflake AI Data Cloud empowers marketers to simplify their data-driven marketing foundation, leverage privacy-preserving collaboration
Demystifying Snowflake Data Clean Rooms
Length: 4 Minutes
In less than 5 minutes, Ankur Abhishek, Senior Product Manager at Snowflake, demonstrates how Snowflake Data Clean Rooms
Customer 360
Zero to Customer 360: Topgolf Callaway Brands Unlocks Intrabrand Activation and Analytics
Length: 21 Minutes
The session will walk through how Topgolf Callaway Brands (TC Brands) broke down customer, sales, marketing and operations
Securely and Seamlessly Unify Your Raw Google Analytics Data in Snowflake
Length: 20 Minutes
This Snowflake Native Application offers organizations a solution to quickly, securely and efficiently consolidate their granular Google Analytics
Bi-Directional, Zero Copy Data Sharing Between Snowflake and Salesforce
Length: 40 Minutes
With the recent GA announcement of Snowflake and Salesforce’s bi-directional data sharing capabilities, customers can now unify their
Planning and Activation
How Zillow Uses Snowflake and Simon Data to Drive Marketing Personalization
Length: 39 Minutes
Learn how Zillow unlocked the power of Snowflake to leverage its customer and non-customer data for marketing personalization.
Improving Customer Experience and Value with Snowflake: Accor's Multibrand, Multinational Customer Data Platform
Length: 32 Minutes
This session will explore how, with a rich store of data centralized in Snowflake, Accor set out to
How Canva Uses Census and Snowflake to Hyper-Personalize Over 170 Million Customer Journeys
Length: 22 Minutes
Learn how Canva harnessed 200 terabytes of first-party customer data in Snowflake for marketing segmentation and omnichannel campaigns
Campaign Intelligence
Build a future-ready marketing measurement foundation with campaign intelligence on the Snowflake AI Data Cloud
Length: 28 Minutes
Get a high-level overview of how to leverage the power of the Snowflake AI Data Cloud to create
How BODi improved LTV to CAC ratio by 65%
Length: 52 Minutes
Get practical advice on how to build a strong marketing data foundation to support media mix modeling (MMM),
Improve Your Marketing Campaigns with Real-Time Analytics and Campaign Insights
Length: 48 Minutes
Leaders from Snowflake, Adverity and Piano share a demo that showcases how this joint solution can support your
Measurement
Snowflake on Snowflake: Building a Robust Digital Ads Ecosystem to Maximize ROAS
Length: 45 Minutes
Learn how our in-house digital ads team and marketing intelligence team build interactive apps in Streamlit for accurate,
Measurement Requires Comprehensible Data
Length: 20 Minutes
Media mix modeling (MMM) and incrementally experimentation is becoming increasingly essential for validating the impact of marketing effectiveness.
Generative AI
Empowering Marketing Teams with Snowflake in the Age of AI
Length: 37 Minutes
Learn about the impact of AI and Large Language Models (LLMs) on the marketing landscape.
From Hype Cycle to Sprint Cycle: Bringing Generative AI into Production
Length: 12 Minutes
Learn how AI and generative AI (gen AI) are transforming marketing efforts at Fortune 500 enterprises and beyond,
Snowflake on Snowflake: Using AI/ML for Lead Scoring for Marketing and Sales
Length: 20 Minutes
Discover how Snowflake prioritizes and improves lead quality for our sales and marketing stakeholders, how organizations can train