X-mode: Visitation and Raw Location Data

Global panel of 25M+ devices with visitation and location data

Description:

X-Mode Visitation Data

X-Mode’s Global Raw Location Dataset consists of 25M+ Daily Active Users (60M+ Monthly Active Users) updated in near-realtime via the X-Mode SDK. Users agree to location-tracking via opt-in dialogue boxes in over 300+ mobile apps. On average, these users are seen 14-16 days per month with 150+ GPS points (including signals and mobility metrics) collected each day. Along with global-scale reach, X-Mode leverages horizontal accuracy (20-meters or less) and speed metrics (walking speed or less) to ensure clients receive location data of the highest-quality.

X-Mode’s raw location data can be insightful for the following use cases:

1. Smart Mobility – city planning, insurance and risk management, migratory patterns across geographies
2. Finance – supply chain analysis
3. Commercial Real Estate – site selection
4. Cybersecurity – infrastructure connectivity leveraging IP, WiFi, IoT, and GPS
5. Health – contact tracing (Covid-19), social distance mapping (Covid-19), geolocation density mapping

Fields Included:

  • Advertiser_Id
  • Platform
  • Location_At
  • Latitude
  • Longitude
  • Altitude
  • Horizontal_Accuracy
  • Vertical_Accuracy
  • Heading
  • Speed
  • Ipv_4
  • Ipv_6
  • Country
  • User_Agent
  • Background
  • Publisher_Id
  • Wifi_Ssid
  • Wifi_Bssid
  • Tech_Signals
  • Carrier
  • Device_Model
  • Local_Location_At
  • Iso_Region

When you request access, we can make a sample of this dataset available to you. Upon purchase of the dataset, the full dataset will be made available to you.

X-Mode Raw Location Data

X-Mode’s Visitation Dataset consists of 25M+ Daily Active Users (60M+ Monthly Active Users) updated in near-realtime via the X-Mode SDK. Users agree to location-tracking via opt-in dialogue boxes in over 300+ mobile apps. On average, these users are seen 12-15 days per month with 100+ GPS points (including signals and mobility metrics) collected each day. Along with global scale, X-Mode leverages only hand-drawn polygons along with horizontal accuracy (20-meters or less) and speed metrics (walking speed or less) to ensure we are providing clients with both high-quality data AND high-quality visitation solutions.

X-Mode’s Visitation Dataset can be insightful for the following use cases:

1. Marketing – competitive foot-traffic analysis, precise device targeting, media campaign attribution
2. Finance – predictive retail foot-traffic trend analysis
3. Business – brick-and-mortar foot-traffic analysis over time

Fields included:

  • Advertiser_Id
  • Platform
  • Geom_Id
  • Geom_Type
  • Visit_Id
  • Visit_Start_Utc_Dtm
  • Visit_End_Utc_Dtm
  • Venue_Hit_Cnt
  • Dwell_Time_Minutes
  • Confidence
  • Visit_Start_Dtm
  • Visit_End_Dtm
  • Country_Cd
  • Country_Name
  • Region_Cd
  • Region_Name
  • Brand_Id
  • Brand_Name
  • Category_Id
  • Category
  • Ticker_Symbol

When you request access, we can make a sample of this dataset available to you. Upon purchase of the dataset, the full dataset will be made available to you.

Update Frequency:

Near real-time

About the Provider:

X-Mode is creating the new standard for accuracy and transparency in location data, bridging gaps in the industry by building the world’s largest, most accurate, first-party privacy-conscious location data panel at scale. This new standard will improve the entire location data ecosystem, and allow companies to develop disruptive tools built on a foundation of quality data.

Visit the provider’s website for more information

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