X-mode: Visitation and Raw Location Data

Global panel of 25M+ devices with visitation and location data

Description:

X-Mode Visitation Data

X-Mode’s Global Raw Location Dataset consists of 25M+ Daily Active Users (60M+ Monthly Active Users) updated in near-realtime via the X-Mode SDK. Users agree to location-tracking via opt-in dialogue boxes in over 300+ mobile apps. On average, these users are seen 14-16 days per month with 150+ GPS points (including signals and mobility metrics) collected each day. Along with global-scale reach, X-Mode leverages horizontal accuracy (20-meters or less) and speed metrics (walking speed or less) to ensure clients receive location data of the highest-quality.

X-Mode’s raw location data can be insightful for the following use cases:

1. Smart Mobility – city planning, insurance and risk management, migratory patterns across geographies
2. Finance – supply chain analysis
3. Commercial Real Estate – site selection
4. Cybersecurity – infrastructure connectivity leveraging IP, WiFi, IoT, and GPS
5. Health – contact tracing (Covid-19), social distance mapping (Covid-19), geolocation density mapping

Fields Included:

Advertiser_Id
Platform
Location_At
Latitude
Longitude
Altitude
Horizontal_Accuracy
Vertical_Accuracy
Heading
Speed
Ipv_4
Ipv_6
Country
User_Agent
Background
Publisher_Id
Wifi_Ssid
Wifi_Bssid
Tech_Signals
Carrier
Device_Model
Local_Location_At
Iso_Region

When you request access, we can make a sample of this dataset available to you. Upon purchase of the dataset, the full dataset will be made available to you.

X-Mode Raw Location Data

X-Mode’s Visitation Dataset consists of 25M+ Daily Active Users (60M+ Monthly Active Users) updated in near-realtime via the X-Mode SDK. Users agree to location-tracking via opt-in dialogue boxes in over 300+ mobile apps. On average, these users are seen 12-15 days per month with 100+ GPS points (including signals and mobility metrics) collected each day. Along with global scale, X-Mode leverages only hand-drawn polygons along with horizontal accuracy (20-meters or less) and speed metrics (walking speed or less) to ensure we are providing clients with both high-quality data AND high-quality visitation solutions.

X-Mode’s Visitation Dataset can be insightful for the following use cases:

1. Marketing – competitive foot-traffic analysis, precise device targeting, media campaign attribution
2. Finance – predictive retail foot-traffic trend analysis
3. Business – brick-and-mortar foot-traffic analysis over time

Fields included:

Advertiser_Id
Platform
Geom_Id
Geom_Type
Visit_Id
Visit_Start_Utc_Dtm
Visit_End_Utc_Dtm
Venue_Hit_Cnt
Dwell_Time_Minutes
Confidence
Visit_Start_Dtm
Visit_End_Dtm
Country_Cd
Country_Name
Region_Cd
Region_Name
Brand_Id
Brand_Name
Category_Id
Category
Ticker_Symbol

When you request access, we can make a sample of this dataset available to you. Upon purchase of the dataset, the full dataset will be made available to you.

Update Frequency:

Near real-time

About the Provider:

X-Mode is creating the new standard for accuracy and transparency in location data, bridging gaps in the industry by building the world’s largest, most accurate, first-party privacy-conscious location data panel at scale. This new standard will improve the entire location data ecosystem, and allow companies to develop disruptive tools built on a foundation of quality data.

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