Wunderman: AmeriLink Data

Marketing information on U.S. consumers unparalleled in its scope of coverage

Dataset Description:

Identify and reach consumers by such elements as purchase transactions, lifestyle interests, ailments, geographic level information, ethnicity, occupation, families with children, online and offline buyers and responders, homeowners, vehicle owners, donors and veterans.

The strategic use of data delivers benefits far beyond its utility as a mailing list. Our professionals offer expert guidance on using AmeriLINK data as part of a broader data strategy to add value to multiple programs including:

  • Campaign Management
  • Reporting
  • Modeling and Analytics
  • Contact Strategies
  • Marketing Operations
  • Advantages of Using AmeriLINK

A true national compilation of marketing information on U.S. consumers, AmeriLINK is updated monthly and unparalleled in its scope of coverage.

  • Exact age for more than 260 million individuals
  • 250 million consumers by ethnicity, language spoken and religion
  • 120 million mature consumers
  • 40 million families with children
  • 90 million charitable donors
  • Largest source of consumer interests and lifestyles
  • All records are DPV® verified
Update Frequency:


About the Provider:

We are a data, analytics and technology integration marketing services company committed to helping our clients achieve optimized marketing results and customer relationships. As marketing data experts for over 30 years, we help companies manage data as a strategic asset. We transform data for relevant interactions with consumers and design engagement ecosystems for synchronized communications. We help the world’s best-known brands evolve along the data-driven marketing continuum for improved marketing performance, mutually valuable customer relationships and stronger competitive advantage.

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