Wunderman Thompson Data: AmeriLink Insights
Create more meaningful, relevant customer experiences, while drastically improving marketing productivity.
At Wunderman Thompson Data, we turn information into inspiration. By utilizing data to understand human behavior, we help brands unlock detailed insights about who their customers are and why they do what they do. Our AmeriLINK universe enables marketers to gain a real-time, holistic, actionable view of their customers, empowering brands to create personalized experiences across every touchpoint.
The Data Difference:
Create instant human understanding at scale. From strategy to campaign management, leverage powerful human insights across the enterprise to drive real-time, data-led decisions and maximize marketing programs. Choose from thousands of descriptive variables, such as: Attitudinal, Buying
Behavior, Demographic, Health Related, Lifestyle and Transactional Data.
Unparalleled in its scope, our AmeriLINK insights are comprised of:
- Exact age for more than 270 million individuals
- 270 million consumers by ethnicity, language spoken and religion
- 130 million mature consumers
- 40 million families with children
- 90 million charitable donors
- Largest source of consumer interests and lifestyles
- All records are DPV® verified
COVID-19 Risk, Readiness & Recovery:
Our Risk, Readiness & Recovery application helps brands make decisions on when and where business can begin activating recovery strategies.
Leveraging our health, demographic and transactional insights with publicly available COVID-19 data, this application creates a real-time, complete view of COVID-19’s impact on communities while providing meaningful visibility to inform market-level actions and accelerate recovery.
About the Provider:
Wunderman Thompson Data are the data and technology experts at Wunderman Thompson. We inspire growth by using data to deeply understand human behavior, helping brands to empathize, remember, anticipate and connect; just like people. We help brands learn what people want, what they don’t and most importantly, why.
Our team of 1,000+ data scientists, analytics practitioners, strategists, marketing technologists and data consultants distill the “why” of complex data into powerful insights, empowering brands with new ideas that strengthen customer relationships and anticipate what customers need today and beyond.
*The Data Marketplace is not yet available in GCP.
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