White Ops: White Ops Marketing Integrity

Protection against digital marketing campaign fraud


White Ops Marketing Integrity identifies bot traffic by measuring level and sources of bot activity to identify problematic lead-generation partners and initiatives. Identify fraudulent leads by spotting bot generated form fills. Optimize conversion rates by maximizing engagement with humans, not bots. Cut costs by eliminating wasted retargeting and sales activity on bot traffic. Protect your reputation by avoiding potential regulatory penalties by identifying fake contacts entering your automated marketing system. Maintain accurate reporting by scrubbing skewed data from your attribution reports to truly know which campaigns and partners are successful.

Samples/Tables Included:
White Ops Marketing Integrity reporting data
transaction level view

Fields Included in transaction level view:
– Timestamp
– Tag ID
– Tag Name
– Session ID
– User ID
– UTM Source
– UTM Medium
– UTM Campaign
– UTM Term
– UTM Content
– Referring Domain
– Page
– Client Page
– Device Type
– OS
– OS Version
– Browser Name
– Browser Version
– IVT Categories

Example Use Case: Determine how many of your digital marketing interactions are human vs. sophisticated bot. Then leverage this data to optimize marketing campaigns so that they reach your target audience rather than bots.

About the Provider:

White Ops is the global leader in collective protection against sophisticated bot attacks and fraud. We protect enterprises across the globe – including the largest internet platforms – from sophisticated bot attacks by verifying the humanity of more than five trillion online interactions every week. The most sophisticated bots look and act like humans when they visit websites, fill out forms, take over accounts, scrape information, and commit payment fraud. We stop them. White Ops recently received an investment by Goldman Sachs Merchant Banking Division and ClearSky Security to support the company’s next phase of growth. To learn more, visit www.whiteops.com.

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