White Ops: HUMAN Marketing Integrity

Protection against digital marketing campaign fraud

Description:

HUMAN is a cybersecurity company that collectively protects global enterprises and internet platforms from digital fraud and abuse. Sophisticated bots look and act like humans when they visit websites, fill out forms, take over accounts, scrape information, and commit payment fraud creating billions of dollars in losses for brands and consumers. We Stop Them.

HUMAN’S Human Verification Engine is powered by our Multilayered Detection Technology combining technical evidence, machine learning, threat intelligence, and continuous adaptation and solves top enterprise pain points through our product offerings.

Samples/Tables Included:
– White Ops Marketing Integrity reporting data

Fields Included in transaction level view:
– Timestamp: The date and time of the start of the session (first pageview).
– Tag ID: The identifier of the HUMAN tag that detected the pageview/session.
– Tag Name: The name of the HUMAN tag that detected the pageview/session.
– Session ID: The unique identifier for the session.
– User ID: The unique identifier for the user associated with the session, as configured by your HUMAN tag.
– UTM Source: The utm_source parameter, as detected from the user’s referring URL.
– UTM Medium: The utm_medium parameter, as detected from the user’s referring URL.
– UTM Campaign: The utm_campaign parameter, as detected from the user’s referring URL.
– UTM Term: The utm_term parameter, as detected from the user’s referring URL.
– UTM Content: The utm_content parameter, as detected from the user’s referring URL.
– Referring Domain: The domain that referred a user to the site of the pageview/session.
– Page: The page where a pageview/session occurred.
– Client Page: The page where a pageview/session occurred, with top-level domain information removed.
– URL: The full URL of the page where a pageview/session occurred.
– OS: The operating system of the device where the pageview/session occurred.
– OS Version: The version of the operating system of the device where the pageview/session occurred.
– Browser Name: The name of the browser where the pageview/session occurred.
– Browser Version: The version of the browser where the pageview/session occurred.
– IVT Categories: The IVT categories associated with the pageview/session, if applicable.
– IVT: A Boolean value that, when true, means that the pageview/session was identified as invalid traffic (IVT).
– SIVT: A Boolean value that, when true, means that the pageview/session was identified as Sophisticated IVT (SIVT).
– GIVT: A Boolean value that, when true, means that the pageview/session was identified as General IVT (GIVT).

Example Use Case: Determine how many of your digital marketing interactions are human vs. sophisticated bot. Then leverage this data to optimize marketing campaigns so that they reach your target audience rather than bots.

 

About the Provider:

White Ops is the global leader in collective protection against sophisticated bot attacks and fraud. We protect enterprises across the globe – including the largest internet platforms – from sophisticated bot attacks by verifying the humanity of more than five trillion online interactions every week. The most sophisticated bots look and act like humans when they visit websites, fill out forms, take over accounts, scrape information, and commit payment fraud. We stop them. White Ops recently received an investment by Goldman Sachs Merchant Banking Division and ClearSky Security to support the company’s next phase of growth. To learn more, visit www.whiteops.com.

Visit the provider’s website for more

Get access to White Ops: HUMAN Marketing Integrity Dataset in Snowflake

Sign up for a free trial

Already a Snowflake customer?
Access this dataset directly from your Snowflake account