White Ops: White Ops Advertising Integrity

Protection against digital advertising fraud


White Ops Advertising Integrity is the leading solution on the market for digital ad fraud detection and prevention and provides digital advertisers, mobile publishers / apps, and programmatic advertising platforms (DSPs, SSPs, and exchanges) with visibility and active protection against malicious bot activity that often results in significant “waste” in ad spend for mobile advertisers. White Ops’ solutions ensure acquired customers are in fact humans (rather than bots) and can help detect fraud in real-time pre-bid (rather than many competitor solutions, which are post-bid), which enhances mobile ad spend efficiency / ROI and ultimately improves customer acquisition costs. In addition, White Ops’ platform can help ensure digital publisher properties are kept “clean” and reduce the prevalence of potential fraud within mobile gaming publishers’ inventory, therefore preserving trust and integrity within your platforms and your premium inventory.

Samples/Tables Included:
– White Ops Advertising Integrity FraudSensor reporting data
– transaction level view
– White Ops Advertising Integrity MediaGuard reporting data
– transaction level view

Fields Included in FraudSensor:
– Timestamp
– Session ID
– Domains (Href, Referring, Intended,True, and Mismatch)
– Top Level Domains (Href, True, Ref)
– Page
– App ID
– Detected App ID
– Advertiser
– Campaign ID
– Dimensions
– Ad ID
– Media Type
– Buy Type
– Device Type
– Has Prevention ID
– Placement ID
– Publisher ID
– Supplier ID
– Environment
– OS
– Platform Type
– IVT Categories
– Tag ID
– Tag Name
– Transaction ID

Fields Included in MediaGuard aggregate level views (see Usage Examples section for specific views):
– Date
– Publisher ID
– Supplier ID
– Device Type
– Media Type
– Total Requests
– Valid Requests

Example Use Case:
Analyze Bot Traffic percentage by publisher or domain. Frequently, you’ll find that certain publishers or domains have high Bot rates that account for the bulk of fraudulent activity. Identify these hotspots and address them by blocklisting poor-performance domains and/or notifying the publisher so they can address the issue.

About the Provider:

White Ops is the global leader in collective protection against sophisticated bot attacks and fraud. We protect enterprises across the globe – including the largest internet platforms – from sophisticated bot attacks by verifying the humanity of more than five trillion online interactions every week. The most sophisticated bots look and act like humans when they visit websites, fill out forms, take over accounts, scrape information, and commit payment fraud. We stop them. White Ops recently received an investment by Goldman Sachs Merchant Banking Division and ClearSky Security to support the company’s next phase of growth. To learn more, visit www.whiteops.com.

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