White Ops: Marketing Integrity
Protection against digital marketing campaign fraud
White Ops Marketing Integrity identifies bot traffic by measuring level and sources of bot activity to identify problematic lead-generation partners and initiatives. Identify fraudulent leads by spotting bot generated form fills. Optimize conversion rates by maximizing engagement with humans, not bots. Cut costs by eliminating wasted retargeting and sales activity on bot traffic. Protect your reputation by avoiding potential regulatory penalties by identifying fake contacts entering your automated marketing system. Maintain accurate reporting by scrubbing skewed data from your attribution reports to truly know which campaigns and partners are successful.
- White Ops Marketing Integrity reporting data – transaction level view
Example Use Case:
Determine how many of your digital marketing interactions are human vs. sophisticated bot. Then leverage this data to optimize marketing campaigns so that they reach your target audience rather than bots.
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