White Ops: Advertising Integrity
Protection against digital programmatic advertising fraud
White Ops Advertising Integrity is the leading solution on the market for digital ad fraud detection and prevention and provides digital advertisers, mobile publishers/apps, and programmatic advertising platforms (DSPs, SSPs, and exchanges) with visibility and active protection against malicious bot activity that often results in significant “waste” in ad spend for mobile advertisers. White Ops’ solutions ensure acquired customers are in fact humans (rather than bots) and can help detect fraud in real-time pre-bid (rather than many competitor solutions, which are post-bid), which enhances mobile ad spend efficiency / ROI and ultimately improves customer acquisition costs. In addition, White Ops’ platform can help ensure digital publisher properties are kept “clean” and reduce the prevalence of potential fraud within mobile gaming publishers’ inventory, therefore preserving trust and integrity within your platforms and your premium inventory.
- White Ops Advertising Integrity FraudSensor reporting data – transaction level view
- White Ops Advertising Integrity MediaGuard reporting data – transaction level view
Example Use Case:
Analyze Bot Traffic percentage by publisher or domain. Frequently, you’ll find that certain publishers or domains have high Bot rates that account for the bulk of fraudulent activity. Identify these hotspots and address them by blocklisting poor-performance domains and/or notifying the publisher so they can address the issue.
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