V12: New Mover Dataset
V12's Consumer Data from recent Movers. Powered by Highland Math
Over 45 million people move in the U.S. each year. V12’s industry leading mover data allows Snowflake customers to understand the consumers who have just recently moved to a new neighborhood. The New Mover dataset features over 27 million individuals, both renters and homeowners, with enhanced consumer demographics. New Homeowners spend more within the first 6 months than the average consumer spends in 3 years.
- Analyze trends of where Americans are moving to.
- Understand moving behaviors of customers & keep customer records up to date.
- Research the moving trends & whether or not COVID has affected a particular region’s population.
- Leverage this data to more effectively enter a new market and reach consumers who have recently moved to the same area.
Consumers: 27 million
65% with previous address
Delivery Point Validated
About the Provider:
As a leading marketing provider of customer acquisition solutions, V12 combines rich data assets with robust technology to provide brands with end-to-end customer acquisition and retention solutions to achieve maximum ROI. Our data and technology platform links customer records with our proprietary blend of online, offline and digital marketing data for highly personalized, one-to-one consumer marketing, regardless of device or channel.
*The Data Marketplace is not yet available in GCP.
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