V12: New Mover Dataset

V12's Consumer Data from recent Movers. Powered by Highland Math

Description:

Over 45 million people move in the U.S. each year. V12’s industry leading mover data allows Snowflake customers to understand the consumers who have just recently moved to a new neighborhood. The New Mover dataset features over 27 million individuals, both renters and homeowners, with enhanced consumer demographics. New Homeowners spend more within the first 6 months than the average consumer spends in 3 years.

Use Cases:

  • Analyze trends of where Americans are moving to.
  • Understand moving behaviors of customers & keep customer records up to date.
  • Research the moving trends & whether or not COVID has affected a particular region’s population.
  • Leverage this data to more effectively enter a new market and reach consumers who have recently moved to the same area.

Consumers: 27 million
65% with previous address
Address
Age
City
Cong_dist
County Name
Delivery Point Validated
Email_Address
Gender
Home_Value
Median_Household_Income
Move Distance
Phone
Previous Address
Published Date
Source Type
State
Transaction Date
Year_Home_Built
Zip_cd
Zip_cd_4

 

About the Provider:

As a leading marketing provider of customer acquisition solutions, V12 combines rich data assets with robust technology to provide brands with end-to-end customer acquisition and retention solutions to achieve maximum ROI. Our data and technology platform links customer records with our proprietary blend of online, offline and digital marketing data for highly personalized, one-to-one consumer marketing, regardless of device or channel.

Visit the provider’s website for more information

*The Data Marketplace is not yet available in GCP.

Get access to the V12: New Mover Dataset in Snowflake

Sign up for a free trial

Already a Snowflake customer?
Access this dataset directly from your Snowflake account*