V12: Consumer Auto Data for Analysis and Outreach

Purchase Information on 190+ million VIN's. Powered by Highland Math


V12’s consumers auto data is the largest and most accurate data in the automotive marketing industry. This dataset allows players in the automotive industry to reach their ideal audience when the time is right. Snowflake customers can analyze specific brand and vehicle trends, allow for dealers to analyze when their cars are changing hands after the sale, and more. This dataset contains over 190+ million VINs and the 260+ million consumers who are making the purchases.

Use Cases:

  • Insurance companies can target consumers who have made a new purchase
  • Dealerships can target new customers when their leases are expiring
  • Dealerships can better understand the list of consumers’ other vehicles in the household
  • Major repair chains can understand the index of auto ownership in a particular area when they’re looking to open a new location


Data Attributes:

  • Consumer Name, Email, Address
  • Date of Purchase


Vehicle Information:

  • New/Used
  • Year
  • Vehicle Make
  • Vehicle Model
  • Vehicle Type
  • Vehicle VIN and more


About the Provider:

As a leading marketing provider of customer acquisition solutions, V12 combines rich data assets with robust technology to provide brands with end-to-end customer acquisition and retention solutions to achieve maximum ROI. Our data and technology platform links customer records with our proprietary blend of online, offline and digital marketing data for highly personalized, one-to-one consumer marketing, regardless of device or channel.

Visit the provider’s website for more information

*The Data Marketplace is not yet available in GCP.

Get access to the V12: Consumer Auto Data for Analysis and Outreach Dataset in Snowflake

Sign up for a free trial

Already a Snowflake customer?
Access this dataset directly from your Snowflake account*